Leverage on the Power of Data for Informed Decisions

The modern organisation has scores of data that are often under-utilised for business planning and market research opportunities. This programme is designed for middle to senior level executives who need to understand how business analytics can create value for their organisations.

Participants will acquire the essential skills of converting operational data into valuable insights to aid decision making, predict trends and identify revenue opportunities.

Learn to draw inferences from data using appropriate tools

Convert data into actionable insights

Embed business analytics into corporate strategy to enhance growth and profits

This programme combines both academic and industry best practices, highlighting the strategies, techniques and resources available for business analytics in the modern organisation.​ Participants will:

  • Gain practical insights on how to build and leverage on a Business Analytics team.
  • Understand the process of developing a strong business analytics case, from exploration of the data context to obtaining the explanatory or predictive results.
  • Learn to investigate existing operational data and apply business analytics using real-life business data.
  • Learn to ask the right questions and draw inferences from the data using appropriate tools.
  • Examine how data modelling techniques can provide useful predictions such as pricing and profitability forecast and consumer trend analysis.
This programme is designed to meet the needs of middle to senior level executives who are not business analytics specialists, but are required to make decisions or formulate strategies based on data analysis.

The programme will benefit executives from all backgrounds and industries. Typical participants are managers who are currently responsible or will be responsible for managing a functional area or department including those with roles in marketing, operations, human resources, information technology or research and development.

The 2-day programme will be conducted using an interactive seminar-style approach, supported by relevant case studies, group breakout sessions and practice cases. Participants will have hands-on experience on applying analytics tools to solve business related issues.

OverviewTopics Covered
Day 1:
Embedding Business Analytics into Corporate Strategy
  • Introduction to business analytics
  • Key issues in formulating a business analytics plan

  • Case studies: revenue generating opportunities from data

  • How to build an analytics team within your organisation

  • How to identify the right resources and competencies within an organisation or individual
Day 2:
Leveraging Data within your Organisation
  • Extracting value from transactional, customer, environmental data (hands-on exercises)

  • How to organise and use data from different sources to solve problems

  • Building analytical solutions: case studies and practical examples



The Business Analytics for Strategic Decisions is a 2-day interactive programme with hands-on experience on analytical tools. You may indicate which dates you wish to sign up for when submitting your application.

18 - 19 November 2021 (Open for registration)​ 
17 - 18 February 2022 (Open for registration)

NTU@one-north, Executive Centre
Address: 11 Slim Barracks Rise (off North Buona Vista Road), Singapore 138664
MRT: Buona Vista Station (Exit D)

Nanyang Executive Education reserves the right to change the date, venue and mode of delivery due to unforeseen circumstances or prevailing government advisory.​


Full programme fee: S$ 2,600 (before GST)

Fees payable after SkillsFuture Singapore (SSG) funding:

Programme Fee In SGD
 Fees BEFORE funding & GSTFees AFTER funding & GST
Singapore Citizens (aged 21-39) / PR (aged ≥21)
70% Funding
Singapore Citizens (aged ≥40)
MCES1 - up to 90%
SME-sponsored Singapore Citizens / PR
ETSS2​ - up to 90%
Participants without funding​$2,600$2,782.00

1. Under the SkillsFuture Mid-career Enhanced Subsidy (MCES) scheme. For more information, visit the SkillsFuture website here
2. Under the Enhanced Training Support for Small & Medium Enterprises (ETSS) scheme. For more information, click here.

SkillsFuture Credit 
Singapore Citizens, aged 25 and above, and self-sponsored, may use their SkillsFuture Credit to defray part of the net course fee. Participants can submit their SkillsFuture Credit claims by logging in MySkillsFuture.sg. Please click here for “How do I submit a claim for SkillsFuture credit?” and other FAQs.

Participants do not need to contact SkillsFuture or SkillsConnect for funding prior to course registration. NTU will handle the funding paperwork for both self and company-sponsored participants. Participants will be invoiced the net amount after funding and GST.


Goh Kim Huat

Assoc Prof Goh Kim Huat

College of Business (Nanyang Business School)

Kim Huat is the Academic Director for the Nanyang MBA program, Deputy Chair of NTU Senate, and Senior Editor for the Journal of the Association for In ...

Associate Professor, College of Business (Nanyang Business School) - Division of Information Technology & Operations Management

Keywords: Business and Management | Economics | Info-Communication Technology | Internet & Communications | Science, Technology and Society.

For enquiries on this programme, please contact:

Jessica Leong
Deputy Director
Telephone: (65) 6904 7249
Email: nep@ntu.edu.sg