The modern organisation has scores of data that are often under-utilised for business planning and market research opportunities. Our Business Analytics for Strategic Decisions programme is designed for middle to senior-level executives who need to understand how business analytics can create value for their organisations.
You will acquire the essential skills of converting operational data into valuable insights to aid decision-making, predict trends and identify revenue opportunities.
Learn to draw inferences from data using appropriate tools
Convert data into actionable insights
Embed business analytics into corporate strategy to enhance growth and profits
- Gain practical insights on how to build and leverage a business analytics team.
- Understand the process of developing a strong business analytics case, from exploration of the data context to obtaining the explanatory or predictive results.
- Learn to investigate existing operational data and apply business analytics using real-life business data.
- Learn to ask the right questions and draw inferences from the data using appropriate tools.
- Examine how data modelling techniques can provide useful predictions such as pricing and profitability forecast and consumer trend analysis.
The programme will benefit executives from all backgrounds and industries. Typical participants are managers who are currently responsible or will be responsible for managing a functional area or department including those with roles in marketing, operations, human resources, information technology or research and development.
The two-day programme will be conducted using an interactive seminar-style approach, supported by relevant case studies, group breakout sessions and practice cases. You will have hands-on experience on applying analytics tools to solve business related issues.
Embedding Business Analytics into Corporate Strategy
Leveraging Data within your Organisation
The Business Analytics for Strategic Decisions is a 2-day interactive programme with hands-on experience on analytical tools. You may indicate which dates you wish to sign up for when submitting your application.
Training is typically conducted from 9am to 5pm unless specified otherwise.
17 - 18 February 2022
21 - 22 July 2022
17 - 18 November 2022 (Open for Application)
Full programme fee: S$ 2,600 (before GST)
Fees payable after SkillsFuture Singapore (SSG) funding:
|Programme Fee In SGD|
|Fees BEFORE funding & GST||Fees AFTER funding & GST|
|Singapore Citizens (aged 21-39) / PR (aged ≥21)|
|Singapore Citizens (aged ≥40)|
MCES1 - up to 90%
|SME-sponsored Singapore Citizens / PR|
ETSS2 - up to 90%
|Participants without funding||$2,600||$2,782.00|
1. Under the SkillsFuture Mid-career Enhanced Subsidy (MCES) scheme. For more information, visit the SkillsFuture website here
2. Under the Enhanced Training Support for Small & Medium Enterprises (ETSS) scheme. For more information, click here.
On top of the above funding, Singapore Citizens, aged 25 and above and self-sponsored may use their SkillsFuture Credit to defray part of the net course fee.
Participants do not need to contact SkillsFuture to apply for funding prior to course registration. NTU will facilitate the funding paperwork for both self and company-sponsored participants. Participants will be invoiced the net amount after funding and GST.
- Participant must achieve at least 75% attendance for the programme.
- Participant must complete and pass all assignments / assessments as assigned by the trainer.
Associate Professor Goh Kim Huat
Associate Professor, Nanyang Business School, NTU Singapore
Division of Information Technology & Operations Management
Assoc Prof Goh received his Ph.D. in business administration with specialization in economics and information systems from the Carlson School of Management, University of Minnesota, Twin Cities. His research interests include electronic markets strategy, economic value of information technology investment, behavioral economics & information goods pricing, consumer behavior in information technology mediated environments, and examining the value of IT investments in firms and across industries.
He has published in top information systems journals such as MIS Quarterly, Information Systems Research, and Journal of Management Information Systems. He was awarded the Research Excellence Award by NBS in 2013 and ranked 16th globally in terms of research productivity from 2013 to 2015 by the Associate of Information Systems based on the number of publications in top information systems journals.
He was awarded the Teaching Excellence Award by NBS in 2010 and 2013 and 2016. He was also voted Teacher of the Year in 2015 for the MSc (Marketing and Consumer Insight) graduate programme and Nanyang Business School Teacher of the Year (Business) in 2016. In 2017 and 2018, he was awarded the University-wide Nanyang Education Award (NBS).
Prof Goh is currently the Academic Director of Nanyang MBA programme. He is also the Chair of Curriculum for the Business Analytics degree programme in NBS.
For more information about this programme, please contact:
Telephone: (65) 6904 7249
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