International Case Competition @ Maastricht (ICC@M) 2025
Name of the competition: International Case Competition @ Maastricht (ICC@M) 2025
About the competition: Organised by the Maastricht University School of Business and Economics, the 15th edition of ICC@M took place in the historic city of Maastricht, Netherlands.
Sixteen internationally recognised business schools participated in this competition. The teams competed against one another on three challenging business cases, two of which lasted four hours and the final case lasting 24 hours. All cases addressed entrepreneurship, digitalisation, responsible leadership and sustainability as the main issues of today and tomorrow. The teams were judged by a panel of academics and executives from the business world.
Date of the competition: 11 - 17 May 2025
Achievements: Global 3rd Runners' Up
REP Students: Leom Sheng Rui, Travis Tan Hai Shuo and Sricharan Bala
Product / Proposal: For the short cases, the team presented comprehensive strategies in data consolidation and marketing for SBR Nexus, a data exchange platform, and Novelist, a cryptocurrency platform.
For the Grand Finals, the team presented their technology-focused strategy to AAK, a global producer of vegetable oils and fats. To drive climate and human rights initiatives amongst AAK’s suppliers, the team’s strategy comprised three key elements: a machine learning-based risk prioritisation framework, app development and integrations for climate and human rights services, and new performance metrics and reporting mechanisms for accountability.
Description: The team was praised for its uniquely technology-driven approach in solving the cases. Judges reserved special praise for the engaging presentations and clear answers to questions raised. By securing 3rd Runner-Up, NTU has emerged finalists of ICC@M for the third year running.
(from left to right): Leom Sheng Rui, Travis Tan Hai Shuo and Sricharan Bala