Bachelor of Social Sciences (Hons) in Double Major - Economics and Media Analytics

Double major

Programme Type


The Double Major Programme is a four-year direct honours degree programme. Undergraduate students will read two majors chosen from among the disciplinary strengths of the four schools in the College, namely, the School of Art, Design and Media (ADM), the School of Humanities (SoH), the School of Social Sciences (SSS), and the Wee Kim Wee School of Communication and Information (WKWSCI).

Unlike the existing single discipline-based degrees, this degree will feature two distinct majors within an innovative new structure. As such this is a fully conceived double-disciplinary degree. Students will be admitted into this Double Major degree programme at the point of entry to NTU, and declare their two majors at this point.

During this four-year degree programme, undergraduates will read both their majors in both Economics and Media Analytics, benefiting from the expertise and resources of both the School of Social Sciences (SSS) and the Wee Kim Wee School of Communication and Information (WKWSCI).

The Economics and Media Analytics curriculum combines a broad introduction to principles of economics and research methods for analysing media audiences and impact. By honing their expertise in both areas, students prepare for public and private sector careers in which they set the future direction for new media. Other NTU programmes are better suited for students who wish to learn other skills at the intersection of economics and communication, such as business or economics reporting. However, this curriculum is best suited for strategising for twenty-first media.

4-Year Direct Honours Programme
This is a four-year direct honours degree programme. If your CGPA is 3.0 and above, your Honours stays with you.

Equal Weightage 
Unlike second major, you will receive equal training for both majors. 

Degree Scroll
Both majors will be listed on the degree school. You will be recognised for the effort and time spent for the programme

You may apply to change your programme after your first year. You must meet the minimum requirement set for your admit year and the acceptance of the new selected programme.

For GCE 'A' level certificate holders:

  • NTU General Admission Requirements
  • A good grade in H2 Level Mathematics
  • At least a B grade in General Paper/Knowledge & Inquiry

For International Baccalaureate Diploma holders:

  • NTU General Admission Requirements
  • A good grade in Mathematics at Higher Level
  • A good grade in English at Standard Level

For NUS High School Diploma holders:

  • NTU General Admission Requirements
  • Major CAP of 2.0 in Mathematics
  • Good Overall CAP in English Language

For International Students & Students with other qualifications:

  • NTU General Admission Requirements
  • A good grade in Mathematics at Senior High School Level
  • A good grade in General Paper/English at Senior High School Level
Successful Polytechnic applicants will be exempted certain courses that will be confirmed before the start of their first semester.
A 4-year direct honours programme.  The core courses equip students with a firm foundation in their two Majors. Students can then choose from a range of prescribed electives in their interests. 

To graduate, students must complete two (2) categories of requirement, totalling at least 138 Academic Units (AUs): 

*Students who are eligible to do the FYP will be strongly encouraged to do an inter-major FYP.  Students whose GPAs fall in a certain range can choose whether or not to do the FYP. Students who do not do the FYP must clear 8 AUs of PEs (two 4000-level courses, one from each discipline) within the double major

Interdisciplinary Collaborative Core Courses (ICC):

ICC Curriculum

Broadening and Deepening Electives (BDE):

BDE Curriculum



I. Economics Courses

Core [12 AUs]
HE1001 Microeconomics Principles
HE1002 Macroeconomics Principles 
HE2001 Intermediate Microeconomics 
HE2002 Intermediate Macroeconomics 

Major Prescribed Electives [26 AUs]

1. Compulsory Courses:
     HE1004 Mathematics for Economists I
     HE2003 Econometrics I
     HE3001 Microeconomics III
     HE3002 Macroeconomics III
     HE3003 Econometrics II
     MH1820 Probability & Introduction to Statistics

2. Two (2) HE4XXX courses [8 AUs]


Click  here for full list of Economics MPEs and course description.

II. Media Analytics Courses

Core [12 AUs]
CS0209 Media Law, Ethics, & Policy
CS2400 Foundation of Information Analytics
CS2401 Information Analytics: Tools, Techniques and Technologies
CS2405 Data Mining

Major Prescribed Electives [26 AUs]

Methods Group
(Minimum 14 AUs)
CS2024 Web Design and Technologies
CS2403 Telling Stories with Data
CS4022 Social Media Mining
CS4037 Audience Research Methods
CS4042 Advanced Research Methods
CS4050 Bayesian Data Analysis and its Applications
CS4313 Programming in Python
Conceptual group
(Minimum 12 AUs)
CS2057 Media Effects
CS2090 Digital Media Entrepreneurship
CS4039 Frontiers in Communication Science
CS4059 Public Opinion
CS4060 Persuasion and Social Influence
CS4061 Global Media Issues and Policy
CS4072 Digital Media and Human Relationships
CS4074 Consumer Behaviour
CS4092 New Media and Society
CS4267 Effects of Virtual Reality Technologies

Click here for course description.


III. Inter-Major Prescribed Electives

Students must clear at least 8 AUs from the Inter-Major Prescribed Electives listed below. 

Inter-Major PE offerings from Economics:
(Note: Only HE4003, HE4103, HE4203 and HE4303 can be counted as Major PEs)
HE3004 Mathematical Economist II
HE3010 Money and Banking
HE3012 Financial Economics
HE3013 Economics of Corporate Finance
HE3020 International Economics
HE3021 Development Economics
HE3022 Public Economics
HE3023 Labour Economics
HE3024 Environmental Economics
HE3025 Health Economics
HE3026 Urban Economics
HE3027 Housing Economics
HE3031 Industrial Organization & Business Strategies
HE3032 Game Theory
HE3033 The Chinese Economy
HE3034 Economics of Education
HE3111 Monetary Economics
HE3125 Economics of Mental Health and Well-Being
HE4103 Time Series Analysis & Applications
HE4203 Panel Data & Policy Analysis
HE4303 Machine Learning and Data Analysis
HE4403 Econometric & Business Forecasting

Inter-Major PE offerings from Media Analytics:
(Note: Courses listed as Inter-Major PEs can be counted as Major PEs)
CS2008 Fundamentals of Research (Methods)
CS2055 Organisational Communication (Conceptual)
CS2056 Psychology and Communication (Conceptual)
CS2404 Information Representation and Organisation (Methods)
CS4264 Introduction to Network Analysis (Methods)


Graduates will gain the ability to analyse and condense complex data into an easily understandable format targeted at different audiences. They will also develop an informed and critical understanding of the economy, media and mass communication.

Career options include Business Analytics Specialist, Social Media Analyst, Market researcher and decision analyst, another possible career option is Behavioural Economist. Behavioural economists use human behaviour data in designing economic policy. They improve economic understanding using studies on the psychology of decision making. Many may work as market research analysts, since they need to review the behavioural patterns of consumers and other businesses in order to make sound economic theories to explain various patterns.

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