Why MSc Marketing Science?

The MSc Marketing Science programme at Nanyang Business School (NBS) is a well-rounded Master’s course designed to cultivate marketing leaders who possess both in-depth knowledge of marketing and an understanding of state-of-the-art marketing technology (martech).

Today’s companies are increasingly aware of the value of new technology such as data analytics, and artificial intelligence in developing more effective, intelligent marketing. This intensive, academically challenging programme focuses on developing a holistic understanding of marketing through comprehensive, up-to-date knowledge of consumer insight and technology, with unique modules that incorporate cutting-edge marketing techniques and real world experience.​


NBS’ MSc in Marketing Science programme is conducted at Nanyang Technological University (NTU Singapore). NBS is ranked among Asia’s top business schools and is among a select few in the world to be recognised by both the AACSB and EQUIS global accreditation bodies. Its flagship MBA programme is consistently ranked among the top MBA programmes in the world. NTU is a vibrant university ranked 19th in the world, and is widely known for its research excellence and industry relevance.



Marketing has increasingly become a technology-powered discipline. However, it is not merely about knowing how to embed technology within marketing. It really starts with understanding consumers and utilising the right technology to craft better campaigns. This programme aims to deliver a deep understanding of both areas through fundamental modules such as consumer psychology and branding, and unique modules on consumer insights and marketing technology such as AI and robotics, ethnography, and neuromarketing.



Faculty is at the heart of any programme. Our modules are taught by senior faculty comprising regional and international academic experts recognised as authorities in their fields, and qualified practitioners with extensive consulting experience​.



Designed to provide you with the relevant skills and knowledge required to work in a global marketplace, our curriculum includes modules on the latest marketing concepts, tools, and techniques in real-world business settings. In addition, guest lectures by industry leaders as well as projects and field experiences offered by companies provide you with unique industry insights and perspectives​.



Globally connected in the heart of Asia, Singapore offers an educational experience that is vibrant and diverse. As a multicultural and cosmopolitan city with a unique confluence of East and West, it is ideally placed to prepare you to succeed in the global economy. You can also look forward to learning alongside Singapore-based and international students who will enrich the classroom with their varied cultural perspectives, backgrounds, and experiences.



The programme will arm you with a comprehensive marketing toolkit that will empower you to spearhead effective business campaigns and provide added value to your company. You will also have access to a wealth of networking opportunities through our strong industry partnerships and our more than 50,000-strong global alumni community.

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