Welcome to NBS Knowledge Lab
What If?
"What If" is a new video series from NBS exploring the frontiers of business in the age of AI. Featuring leading NBS faculty, the series examines how AI is reshaping commerce, from fintech, finance, and digital markets to corporate governance and beyond. By challenging conventional thinking, each episode equips business leaders with the strategic foresight and practical understanding to navigate an increasingly AI-driven world with confidence.
Episode 1: What if we let AI reshape our economy?
Professor Lin William Cong
Director, Global Institute of Finance, Technology, and Society (GIFTS)
President's Chair in Finance, Computing, and Data Science
Research Highlights
Receive our Research & Insights e-newsletters
The NBS Research & Insights newsletter showcases NBS thought leadership, as well as the latest research covering a wide range of sectors and disciplines by our faculty.
Click here to subscribe.
NBS Research Paper Series and e-Journals
Total Papers | Total Authors | Total Downloads |
461 | 595 | 193,036 |
As of Aug 2025