Out of the classroom and into the boardroom. After 6 weeks of working on a marketing strategy project for Montblanc as part of their marketing module, Nanyang Professional (PMBA) participants Davlen See, Janice Chow, and Sherice Wang had the opportunity to deliver their presentations to senior leaders of the company.
“It was a privilege to interact with and present my ideas and strategy to industry leaders,” said Davlen, who, having no prior marketing experience, had been looking forward to the marketing module of the programme. Besides doing exceptionally well for the assignment, he also won the top prize of a Montblanc pen.
“Associate Professor Lewis Lim used many real-life examples and case studies to teach key marketing concepts. The hands-on industry experience allowed us to apply this knowledge to analyse opportunities and address challenges of the organisation”, he added.
The opportunity to work with Montblanc, a renowned luxury brand, is an example of the real-world relevance and strong industry focus that the Nanyang PMBA offers.
Sharing some of her learnings from the marketing project, Sherice said, “Explore and propose ideas first, then think of the limitations. If you consider the limitations first, you won't be able to think out of the box. Also, never forget the core message that a brand wants to convey to its customers.”
One thing that Janice learnt from her experience is that one does not need to be a marketer to be able to identify problems and solutions. “Marketing is experiential. It is in everyday life and it influences our daily choices. And since learning is lifelong, we learn best when we get our hands dirty outside of the classroom!”
(L to R) PMBA participants Sherice, Davlen and Janice presenting to Montblanc’s President South East Asia & Australia, Mr Matthieu Dupont and Marketing & Communications Director South East Asia, Mr Benjamin Goh at the Richemont Luxury Singapore office along Orchard Road.
L to R: Janice, Mr Goh, Mr Dupont, Assoc Prof Lewis, Davlen & Sherice