1. Our programme consists of four advanced business courses, worth a total of 15 academic units (AUs):

  • Three courses, each worth four AUs
  • One course, worth three AUs 

2. Each course comprises:

  • An online 9-hour self-paced component for the single 3-AU course and an equivalent 22-hour component for the four 4-AU courses
  • A 30-hour in-class component, over four weekends
  • You are required to attain a minimum of GP 2.5, a C+ grade equivalent, to be awarded the AU for each course

3. Mode of class delivery:

  • The default mode of delivery is in-person classes, with considerations for online classes when necessary

4. Upon graduating, the following qualifications will be awarded:

  • FlexiMasters will be awarded to students attaining 15 AUs, with a minimum GP of 2.5, a C+ grade equivalent, from each considered course
  • A Graduate Certificate will be awarded to students attaining 9 AUs, with a minimum GP of 2.5, a C+ grade equivalent, from each considered course

For more information on intake dates, trainers, and the programme fee, please click here.

The programme curriculum may be subject to changes and you will be notified accordingly (if any) during the application process.

ModuleObjective
Strategic Management

Strategic Management

Gain insights into the practice of strategy formulation in their relevant contexts by studying cases of how organizations have deployed their capabilities to achieve strategic outcomes in their lines of business.

Participants will understand and apply the concepts, principles and frameworks for formulating strategy. Participants will also learn how strategic capabilities may be developed and deepened in their organization so that they may more effectively achieve strategic outcomes for their organization.

Learning Outcomes
  • To understand and apply the concepts, principles and frameworks for formulating strategy.
  • To consider and discuss how strategic capabilities may be developed and deepened in your organization so that you may more effectively achieve strategic outcomes for your organization.
Financial Management

Financial Management

The objective of this course is to provide a broad understanding of key financial principles, concepts and analytical tools. The topics to be covered include the time value of money, bond and stock valuation, capital budgeting,  risk and return,  cost of capital, corporate financial decisions (capital structure, distribution policy and capital raising), and an introduction to options. It is a necessary first foundation course in finance.

Learning Outcomes
  • Explain shareholder wealth maximization and the workings of the financial markets.
  • Apply Time Value of Money concepts to solve financial problems.
  • Value straight bonds, stocks, projects, and firms. 
  • Explain the risk-return tradeoff and estimate the cost of capital.
  • Explain a firm’s choices of capital structure and distribution policy and the value implications of these choices.
  • Explain basic option concepts (at an introductory level).
Analytics Technology in Business

Analytics Technology in Business

Analytics, machine learning and AI are critical building blocks in value creation for any organization or industry, yet managing them is a complex endeavour. This presents huge opportunities to harness the power of analytics and machine learning, to explore and exploit business problems and turn them into solutions.

Learning Outcomes
  • Understand the basics of analytics and machine learning and how they are relevant to business.
  • Understand the elements of analytics and the steps in developing analytics capability.
  • Construct a machine learning solution for a given problem.
  • Manage the use of analytics and machine learning to support business decisions.
Digital Marketing

Digital Marketing

Digital marketing is transforming the way companies communicate with and sell to consumers. Unlike the traditional campaign model, digital marketing facilitates omnichannel approaches, which look at how to effectively interact with consumers through both online and offline channels. Digital marketing also emphasizes drawing consumer insights based on data.

This course aims to introduce students to the global digital marketing landscape and its impact on meeting consumers’ needs. Students will be equipped with the knowledge to evaluate and design digital strategies and activities for companies. Students will learn to analyze the digital marketing performance of a company and its competitors. Students will be guided to explore and propose digital marketing strategies for companies, products and brands.

Learning Outcomes
  • Describe emerging technologies and business trends in the digital marketing landscape
  • Explore customer needs and customer journeys in the digital landscape
  • Analyze and evaluate an existing brand’s digital marketing strategy
  • Make recommendations to an organisation for improving its digital marketing
  • Discuss the impact and dangers of wide-scale data collection on personal freedoms and society
  • Discuss trends that will shape future digital marketing

 

Business Ethics & Corporate Governance

Business Ethics & Corporate Governance

 

Business ethics and Corporate governance (BE&CG) will stimulate the mindset of managers and leaders to balance the key, often conflicting priorities faced in leadership, business, government, family-owned businesses, and in the not-for-profit work environment. The aim is to develop strategies to make difficult, but crucial organisational decisions, considering the dynamic external environment. 


BE&CG provides insights into what it takes to develop and/or strengthen an effective governance structure to enable the organisation to meet increasingly challenging goals aligned with different stakeholders’ sometimes conflicting needs. We will discuss pertinent and topical issues to provoke you to think about what accountability and responsible risk-taking really mean and foster an understanding of incorporating and embedding ethical practices in your strategy.

We will cover ethical leadership, corporate social responsibility (human rights, labour, and the environment), anti-bribery and corruption, and corporate governance.

Learning Outcomes
  • Better understand key concepts and principles related to ethics, corporate social responsibility, anti-corruption and corporate governance
  • Build on an ethical foundation and apply appropriate frameworks to resolve issues
  • Enhance your knowledge and skills to implement and/or reinforce an ethical culture
  • Ensure that the design of the governance structure is appropriate to steer and manage a sustainable business, given the changing regulatory landscape and changing social values.

For more information on intake dates, trainers, and the programme fee, please click here.