Communication

Singapore Chinese Orchestra (B): Developing Corporate Partnerships 

​Yang Mei Ling  

Case Ref No.: ABCC-2011-005 

Pub. Date: SEPT-2011 

Category: Communication 

Topic(s): Marketing; Non-Profits 

Case Length: 14 pages 

Abstract: The case discusses efforts by the Singapore Chinese Orchestra Company (SCO) to review its fundraising and corporate sponsorship programmes. SCO's aim was to forge more corporate partnerships by leveraging on its brand name and services to effectively support its marketing efforts.​ 

NTU FACULTY 

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NON-NTU FACULTY 

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Ivey Publishing 

The Case Centre 

Singapore Airlines and Flight SQ006: Managing an Airline Crisis 

​Joan C. Henderson  

Case Ref No.: ABCC-2002-007 

Pub. Date: APR-2002 

Category: Communication 

Topic(s): Organisational Behaviour 

Case Length: 8 pages 

Abstract: Flight SQ006, operated by Singapore Airlines, crashed on 31 October 2000. The accident was the first with fatalities in the 28-year history of the airline. More accustomed to favourable reports associated with its successes, the airline had to confront the challenges of managing a fatal accident and subsequent adverse publicity, which proved potentially damaging to its image and reputation. ​​ 

NTU FACULTY 

You can download the inspection copy, teaching note, and supplementary materials (if any) via this link.  

NON-NTU FACULTY 

If you wish to purchase this case, its teaching note, and supplementary materials (if any) via one of our distributors, please refer to the following links:   

Harvard Business Publishing

Ivey Publishing 

The Case Centre