Hospitality Management

Yunnan Tourism Co., Ltd: Developing Garden Expo '99 Site into a First-Class Urban Eco-Cultural Complex

​Russell Arthur Smith, Wee Beng Geok and Chen Wei 

Case Ref No.: ABCC-2014-010

Pub. Date: SEPT-2014

Category: Hospitality Management

Topic(s): Strategy

Case Length: 15 pages

Abstract: Expo Garden, once the host of the first international mega-exposition in China, had lost its position as a prime tourist destination in Yunnan to other domestic competitiors. In 2012, the group that owned and managed Expo Garden, Yunnan Tourism Co. Ltd (a state-owned enterprise listed in the Shenzhen Stock Exchange) needed a turnaround strategy for Expo Garden.

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Sustainable Tourism: Heritance Kandalama Resort of Sri Lanka  "The Case Centre *PRIZE WINNER*"

​Wee Beng Geok and Ivy Buche

Case Ref No.: ABCC-2008-009

Pub. Date: OCT-2008

Category: Hospitality Management

Topic(s): Organisational Behaviour

Case Length: 12 pages

Abstract: Aitken Spence Hotel Holdings PLC of Sri Lanka is one of the pioneers of sustainable tourism in Asia. Its resort, Heritance Kandalama, has received many international awards for environment management and social and community development. This case examines the environment management and social and community development strategies/programmes at Heritance Kandalama.

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 The Case Centre *Prize winner*

Sri Lanka's Aitken Spence Hotel Holdings: Competitive Strategy and Sustainable Tourism

​Wee Beng Geok and Ivy Buche

Case Ref No.: ABCC-2008-007

Pub. Date: OCT-2008

Category: Hospitality Management

Topic(s): Marketing; Strategy

Case Length: 25 pages

Abstract: By 2008, Aitken Spence Hotel Holdings PLC (ASHH), a leading Sri Lanka hotel group had established a reputation for operating iconic resorts, in particular, its resort at Kandalama in the central highlands region of the country. Can ASHH's philosophy of sustainable development be successfully implemented in India's hospitality industry? How could ASHH use the Kandalama experience to manage hotels in the culturally and socially diverse towns and cities of India?

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Hotel Wuxi International: Expansion into China

​Leong Choon Chiang

Case Ref No.: ABCC-2007-006

Pub. Date: AUG-2007

Category: Hospitality Management

Topic(s): Marketing

Case Length: 18 pages

Abstract: In December 2006, Sinchong Property Investment Pte Ltd (SPIPL), a Singapore-based property investment firm, signed a letter of intent to take over a partially completed hotel project from the Wuxi City Authority for consideration of a sum of RMB45 million. The CEO of SPIPL was required to assess the business challenges of developing and operating the new Hotel Wuxi International.​ 

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Novotel Suvarnabhumi Airport Hotel: Aligning Development with Operation

​Nigel Goodwin and Russell Arthur Smith

Case Ref No.: ABCC-2007-001

Pub. Date: MAY-2007

Category: Hospitality Management

Topic(s): Operations Management 

Case Length: 12 pages

Abstract: Universal Hospitality Group and The Accor Group submitted a joint bid for the management contract of Novotel Suvarnabhumi Airport Hotel and were awarded the contract in February 2005, after the hotel's design had been finalized and construction had begun. When the management group assumed responsibility for the hotel in April 2006, they discovered many operational challenges. 

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Asia Pacific Branding for Online Hotel Reservations: Expedia, Inc.

​Judy A. Sigauw and Nigel Goodwin

Case Ref No.: ABCC-2005-018

Pub. Date: DEC-2005

Category: Hospitality Management

Topic(s): Marketing; Technology

Case Length: 17 pages

Abstract: Expedia, Inc. was the world's largest Internet-based distributor of travel products, including hotel reservations, air tickets, car rentals, cruises and vacation packages. Having secured market leadership in North America and Europe, the company was in the early stages of expansion into the Asia Pacific region. The case examines this expansion from a marketing and branding perspective. 

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Banyan Tree Hotels & Resorts, 2003: International Marketing Management

​ Xia Yang and Shirley Tan

Case Ref No.: ABCC-2005-009

Pub. Date: JULY-2005

Category: Hospitality Management

Topic(s): Marketing

Case Length: 18 pages

Abstract: In 2003, Banyan Tree Hotels and Resorts was at a decision-making juncture as it considered how to maintain its differentiated position, strengthen its international presence, and deliver more value to customers. A fundamental issue facing the company at this stage was where and how fast it should move to develop a stronger market presence without jeopardising its carefully cultivated brand equity.

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Raffles International: Positioning the Acquired Swissotel Brand

​ Nigel Goodwin, Elizabeth O’Neil and Russell Arthur Smith

Case Ref No.: ABCC-2004-010

Pub. Date: NOV-2004

Category: Hospitality Management

Topic(s): Marketing

Case Length: 9 pages

Abstract: This case, set in May 2001, finds Diana Ee-Tan, Senior Vice President of Marketing for Singapore-based Raffles International Limited, considering how to position a recently acquired brand within the Raffles International family. Ee-Tan faced the challenges of positioning the Raffles and Swissotel brands relative to each other, deciding what degree of brand integration was appropriate and communicating the branding message to stakeholders.

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