Asia, and ASEAN in particular, is widely recognised as one of the world’s fastest growing and most dynamic regions. Yet, despite the region’s growing economic significance, knowledge of its business practices, managerial approaches, and innovation models remains comparatively underdeveloped and understudied.

The Asian Business Case Centre seeks to address this gap by becoming a source of choice for high-quality case studies and practice-based insights on business and social innovation in Asia, with a particular emphasis on ASEAN. Given the central role of entrepreneurship, technology, and innovation in shaping the region’s growth, ABCC pays special attention to how these forces influence business strategy and practice across sectors and functions.

Our cases examine how innovation affects diverse areas of management, including finance, logistics, marketing, human resource management, recruitment, business strategy, accounting, and law. By documenting real-world organisational experiences, ABCC aims to generate rigorous, context-rich learning materials that reflect the complexity, diversity, and dynamism of Asian business environments.