Topic-Focused Courses

Corporate Executive Leadership Programme

Corporate Executive Leadership Programme - Topic-Focused Courses

The Corporate Executive Leadership Programme is designed to equip corporate leaders and high-potential professionals with knowledge, skills and the right mindset to lead with agility and respond effectively to rapid technological change and business disruption.

Our customised programmes are developed in partnership with you to address specific challenges, goals, and industry needs.

By aligning learning outcomes with your business objectives, this programme enables organisations to strengthen innovation capabilities, develop future-ready leaders, and build a sustainable competitive advantage.

Why Choose NTUpreneur?

Customised Learning Journeys:
Designed in collaboration with your leadership team, to support your strategic priorities
Practical & Impactful:
Hands-on learning, case studies, and problem-solving scenarios relevant to your context
Flexible Format:
Workshops, experiential learning, overseas immersion, intensive bootcamps and networking sessions
NTU Faculty & Industry Practitioners:
Learn from NTU's professors, industry leaders and seasoned entrepreneurs

Selection of courses

Demystifying Entrepreneurship

This is a 101 fundamental course designed for those who want to find out more about entrepreneurship. This course aims to demystify general perceptions of entrepreneurs or entrepreneurship. Using an in-house Entrepreneurial Qualities Survey, participants will gain a good self-awareness of his or her personality traits and learn how to nurture the qualities needed for entrepreneurship. This course is designed for people exploring a career transition, realising a dream to be their own boss or aspiring to start their own company.

From Knowing to Discovering: Entrepreneurship Essentials

This course equips participants with essential knowledge and skills to create a business plan. This 2-day course (NE 102) is designed for those who have decided to take a step further; from knowing to doing. From identifying business opportunities, market evaluation, risks and rewards of entrepreneurship, to validating and refining ideas. This course is for people exploring a career transition, realizing a dream to be their own boss or aspiring to start their own company.

From Discovering to Planning: How to Turn Your Idea into a Business Plan

The course covers the concept of the business plan, with step-by-step guides in each session.
Step 1: Define Your Business
Step 2: Determine Your Target Audience
Step 3: Understand the 5 Forces that impact Your Business
Step 4: Create a Competitive Strategy
Step 5: Project Your Financial Performance

Achieving Market Leadership through Entrepreneurial Marketing

This course enables participants not only to learn the strategy and tactics of entrepreneurial marketing in theory (concepts, principles and frameworks), but also the know-how to apply these to their own businesses. Lessons will be drawn from real-world market leaders to reinforce one’s understanding of market leadership and how entrepreneurial marketing plays a critical role.

The Power of Disruptive Innovation to Craft Winning Strategies

Entrepreneurial opportunities are widely embedded in disruptive innovations. This course enables the participants to understand how to leverage disruptive innovation to respond to changes and to start their business. It helps you to develop an ability to innovate by generating more ideas and putting these into action through entrepreneurship. Experiential learning and peer sharing are important learning components of this course.

Creating and Developing a Tech Start-up

The course provides an in-depth guide to the steps, tips and tricks of launching a tech startup. The 2-day programme covers all topics along the trajectory of a tech startup, from understanding the latest technologies, identifying technology commercialisation possibilities, developing a prototype and business model, to going to market. It is also complemented by the number of case studies on both successful and unsuccessful tech startups.

Venture Capital Financing: Identifying Funding and Working with Investors

This course provides participants with a comprehensive knowledge of how new ventures are financed. The 2-day programme covers the investment cycle, the types of investors and investments, the venture finance process, investment principles, valuation models, and practical skills to navigate the funding process and assess project valuations and financial projections. Networking with venture debt financing, legal advisor and mentors will be organised.

Entrepreneurial Marketing in the Digital Era: Customer Experience

This course equips participants with a toolkit of digital marketing practices to acquire and retain profitable customers. Digital Marketing has become a support mechanism for entrepreneurs to use in developing and strengthening their relationship with customers. This 2-day programme introduces various entrepreneurial marketing strategies and campaigns to bring customers a unique experience through their innovative products or exemplary customer services.

Data Science in Entrepreneurial Marketing

This course aims to provide participants with fundamental knowledge and skills in data science in order for them to develop a marketing plan and launch a marketing campaign. The 2-day programme introduces a series of tools, libraries, datasets, algorithms, and uses case studies of data analysis solutions to real-world problems. The learning design for this course aims to give participants a hands-on experience and use technology to assist in data science, e.g. Chat Generative Pre-trained Transformer (ChatGPT).

Entrepreneurial Branding of Start-ups and SMEs

The course enables participants not only to learn the strategy and tactics of entrepreneurial branding in theory (concepts, principles and frameworks) but also apply these to their own businesses. Lessons will be drawn from real-world brand leaders to reinforce their understanding of the principles and practice of entrepreneurial branding.

At the end of this course, participants will be equipped to:

1) Apply the theory of entrepreneurial branding to capture the customer’s heart and mind.
2) Identify suitable business opportunities and align the brand to it.
3) Define your brand and build your brand value.
4) Turn your band into a love mark.
5) Utilise a step-by-step guide for brand building that focuses not only at the tactical but also the strategic level.
6) Leverage the digital environment to develop a powerful brand character and create your unique brand identity.

Social Media Marketing: From Knowing to Doing

This solid theoretical and practical course aims to help business owners and marketers to reach out to their potential customers. After COVID-19, social media marketing took off and has become a powerful and effective tool for businesses. Great marketing strategies on social media can bring remarkable success to your business, creating devoted brand advocates and drive leads and sales. This 2-day course provides the participants with the theories of social media and consumer behaviour. In terms of applications, this course will level up participants' understanding and apply social media for marketing. At the end of the course, each participant is expected to produce a social media marketing campaign for a product or service.

Green Economy for Practitioners

This course provides you with the knowledge and skills to be a sustainability practitioner. Participants will learn about sustainability targets, measurements and reporting requirements. Participants will be equipped to develop and operationalise sustainability reporting, including data collection and analysis, and draft plans and initiatives, and more, in accordance with GreenGov.sg and other sustainability reporting requirements. The 2-day programme covers a brief theoretical concept of the green economy, with a special focus on sustainability measurements and reporting.

Social Entrepreneur: From Doing Good to Being Great

This course aims to be a sandbox for aspiring social entrepreneurs to start their business ventures or scale up their startup businesses. This 2-day programme provides social entrepreneurs with a good overview of why, what and how to be a social entrepreneur. Starting with an end in mind, this programme aims to prepare the participants not just to do good but to have a long-term plan to do great, impacting society while ensuring business viability.

Act Locally, Think Globally: Overseas Business Immersion Programme

A five-day overseas go-global programme, this course is designed for participants who want to explore business opportunities beyond Singapore. Participants will learn the business environments and opportunities in the country where the course is held, be informed of the statutory regulations to avoid pitfalls and visit local SMEs to learn their business models. During the course, participants will have opportunities to network with local industry experts and with prospective business partners.