Start Strong Entrepreneurship Programme

AI Capability Development Pathways for the Future Workforce| NTU Entrepreneurship Academy | NTU Singapore

Begin with Confidence. Turn Ideas into Action. Launch with Impact.

Starting a business can be exciting—but it can also be overwhelming.
Many aspiring entrepreneurs struggle with validating ideas, attracting customers, managing risks, and building sustainable business models.

Programme Overview

The Start Strong Entrepreneurship Programme is designed to help you navigate these challenges with confidence. Through practical learning, real-world case studies, expert-led workshops, and personalised coaching, you will gain the essential knowledge, skills, and tools needed to transform your ideas into successful and future-ready businesses.


The programme includes Part 1: Core Knowledge Series, and Part 2: Coaching (6-hr).

Overview

Through a structured and experiential learning approach, participants will gain practical insights into business planning, market validation, business and growth strategies. The programme emphasises the importance of identifying real market needs, reducing business risks, and developing resilient business models that can adapt to today’s evolving economic landscape.

 

Why Sign-up?

  • Validate whether your business idea addresses a genuine market need
  • Gain insights into how successful entrepreneurs think, strategise, and execute their ideas
  • Develop a structured business model and growth strategy
  • Avoid common start-up mistakes that lead to business failure
  • Build confidence in making informed business decisions
  • Gain practical insights from experienced entrepreneurs and industry practitioners
  • Create an actionable business plan that can be implemented immediately

Course 1: Demystifying Entrepreneurship

Course Highlight: Develop the entrepreneurial mindset required to succeed in today’s competitive
business environment.

  • What is entrepreneurship?
  • Born or Made?
  • Know yourself before risking yourself.
  • Myths and demystifying entrepreneurship.
  • Wolf or Sheep: Your mindset.
  • Know Why, What? and How to?
  • Winning the Entrepreneurial Game - from research to applications.
Course 2: From Discovering to Planning: How to Turn Your Idea into a Business Plan

Course Highlight: Learn how to transform a promising idea into a structured and viable business.

  • Recap: Your idea or identified business opportunities
  • Style: Lean, Standard or One-page Business Plan
  • Develop a Go-to-Market Strategy (GTM) with clear value propositions for products or services
  • Market and competitor analysis
  • Marketing Strategy
  • Market Business Operations and support
  • Financial Forecast
  • Market and Target Audience
  • Marketing & Sales Strategy
  • Product Development
  • Operation Plan
  • Financial Projection
  • Risk Assessment and Contingency Plan
Course 3: From Knowing to Discovering: Entrepreneurship Essentials

Course Highlight: Validate your ideas before committing substantial time and resources.

  • Brainstorm and identify business opportunities
  • Ideas Evaluation and Market Studies
  • Apply the theories and concepts to a Case Study
  • Validate concepts and refine business strategy
Course 4: Social Media Marketing: From Knowing to Doing

Course Highlight: Harness the power of digital platforms to build visibility, engagement, and customer
acquisition.

  • Evolution of Digital Marketing
  • Mobile apps and freemium marketing
  • Theories of social media and consumer behaviours
  • Examples of social media marketing
  • Applying social media marketing in a real product or service
Course 5: Entrepreneurial Marketing in the Digital Era: Customer Experience

Course Highlight: Build stronger customer relationships and create memorable customer experiences.

  • Overview of Digital Marketing and Customers, Company and Competitors (3C) Framework in Action
  • Content Marketing
  • Digital Marketing in Business to Business (B2B) and Business to Consumer (B2C) Environments
  • Psychology of Customer Experience in Digital Marketing
  • Overview of Various Digital Platforms (Facebook, LinkedIn, Instagram, TikTok)
  • Organic Search Marketing and Search Engine Optimisation (SEO)

 

Receive practical guidance and feedback to accelerate your entrepreneurial journey.

Programme Duration: 4 Weeks

Course Format: Seminars and Workshops & Coaching

Minimum Class Size: 25 Participants

Intended Learning Outcome:
By the end of the programme, participants should be able to:

  • Understand the fundamentals of entrepreneurship and sustainable business development
  • Identify and validate market opportunities using practical customer insights
  • Develop a viable and customer-centric business model
  • Apply financial planning and cash flow management techniques
  • Create effective branding, marketing, and customer acquisition strategies
  • Recognise and mitigate common start-up risks and challenges
  • Leverage digital tools and innovation to enhance business competitiveness
  • Make informed entrepreneurial decisions with greater confidence
  • Develop an actionable business growth or start-up implementation plan

For group registrations, please register your interest with us to discuss your requirements and explore a customised learning solution tailored to your organisation's needs.

Benefits of Group Registration

1. Shared Learning and Organisational Alignment
Team members learn together, fostering a common understanding, and aligned goals to enhance organisational effectiveness and execution.

2. Practical Application to Business Challenges
Participants can apply learning directly to current business priorities, projects, and organisational challenges, ensuring immediate workplace relevance.

3. Industry-Relevant Case Studies
Learning can be enriched with industry-specific cases and real-world business scenarios, making the programme more relevant and impactful.

4. Enhanced Cross-Functional Collaboration
Bringing together participants from different departments encourages knowledge sharing and strengthens collaboration.

5. Delivery & Continuous Support
Classes can be conducted in NTU, your premises, or virtually plus an option of post-programme coaching (with additional fees), if desired. Training dates and times are flexible and can be arranged to suit your organisation's availability.

6. Greater Return on Learning Investment
When teams learn and implement together, organisations are more likely to achieve sustainable improvements and maximise training outcomes.

7. Stronger Innovation and Transformation Capability
Collective learning helps cultivate an innovation mindset, strengthen change leadership, and accelerate organisational growth and transformation.

For enquiries, contact us at

ntupreneur.edp@ntu.edu.sg

Contact EDP Team

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