Entrepreneurial Marketing in the Digital Era: Customer Experience (Intermediate)

Course Overview

This course aims to equip participants with a toolkit of digital marketing practices to acquire and retain profitable customers. Digital Marketing has become a support mechanism for entrepreneurs to use in developing and strengthening their relationship with customers. This two-day programme introduces various entrepreneurial marketing strategies and campaigns to bring customers a unique experience through their innovative products or exemplary customer services.

                       

Course Duration

15 Hours

Course Mode

Physical Class

Course Dates (Total 15 Hours)

2024 Dates - May onwards

     

Course Details

Course Outline:

1. Overview of Digital Marketing and 3C Framework in Action;
2. Content Marketing;
3. Organic Search Marketing and Search Engine Optimisation (SEO);
4. Digital Marketing in B2B and B2C Environments;
5. Psychology of Customer Experience in Digital Marketing;
6. Overview of Various Digital Platforms (FB, LinkedIn, IG, Tiktok)

At the End of This Course, Participants are Expected to:

  1. Understand the 3C Framework of Digital Marketing
  2. Identify and Evaluate the Most Effective Digital Marketing Strategy and Plan for Different Products and Services
  3. Analyse the Effectiveness of Different Digital Marketing for Different Customers/Clients
  4. Generate Insights on Different Digital Platforms
     

Admission Info

Who Should Attend?

This course is designed for entry-level digital marketers, people who are exploring a career transition (for mid-career workers), realise a dream to be their own boss or aspired to be a founder of a start-up, given the important role of digital marketing for start-ups.

Full Course Fees

S$2,100 (Before GST)

1. SkillsFuture Series

Full Course Fees

Funding Type​​ Subsidy CriteriaProgramme
Base Grant 70% Singapore Citizen /​​ PR age 21 and above Course Fee: $2,100 - $1,470
9% GST: $56.70
Full Fee Payable: $686.70
Mid-Career Enhanced Subsidy (MCES) 90% Singaporean age 40 and above Course Fee: $2,100 - $1,890
9% GST: $56.70
Full Fee Payable: $266.70
Enhanced Training Support for SMEs (ETSS) 90% Singapore Citizen / PR who is SME sponsored Course Fee: $2,100 - $1,890
9% GST: $56.70
Full Fee Payable: $266.70


2. SkillsFuture Credit

Singapore Citizens aged 25 and above may use their SkillsFuture Credits (up to S$500) to pay for the course fees. The credits may be used on top of existing course fee funding. This is only applicable to self-sponsored participants.

Applications via MySkillsFuture.sg must be made within 60 days before course commencement. Please click here for more details. Please login to Skillsfuture portal and submit appropriately.

3. Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect. 

4. NTU Alumni Course Credit

From 1 July 2019, NTU alumni may utilise their course credits of S$1,600.00 to co-pay up to 50% of the nett fee (exclusive of prevailing GST) payable for courses with starting date from 1 July 2019 onwards. There will be no administrative fee involved for the use of NTU Alumni Course Credits on courses with starting date from 1 July 2019 onwards. For more information, please visit here. 

 

An online assessment will be conducted at the end of the course.​

Online assessments and evaluations will be conducted at the end of the course. Participants taking the SkillsFuture grant must comply with the following requirements to be awarded with the grant:

Achieving minimum attendance (75% of the total course hours)
Completion and pass the course assessments

*Course Certificate will be awarded to the participant who have fulfilled all the above requirements and upon completion of all assessments.

Registration

Registration is open. Click here to register.

     

For enquiries, contact us at

[email protected]

Registration is open.

Please select your course dates during application.

Apply Now

Contact EDP Team

 

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