Social Media Marketing: From Knowing to Doing (Advanced)

Course Overview

This solid theoretical and practical course aims to help business owners and marketers to reach out to their potential customers. After COVID-19, social media marketing took off and has become a powerful and effective tool for businesses. Great marketing on social media can bring about remarkable success to your business, create devoted brand advocates and drive leads and sales. The two-day course provides participants with the theories of social media and consumer behaviour. In terms of applications, this course will level up participants' understanding and apply social media for marketing. At the end of the course, each participant is expected to produce a social media marketing campaign for a product or service. 

                       

Course Duration

Two Days

Course Mode

Physical Class

Course Intake (Total 15 hours)

2024 Dates - May onwards

     

Course Details

Course Outline:

  1. Evolution of Social Media Marketing: COVID-19 & Rise of Social Media
  2. Mobile Apps and Freemium Marketing
  3. Theories of Social Media and Consumer Behaviours
  4. Examples of Social Media Marketing
  5. Applying Social Media Marketing in a Real Product or Service

At the End of This Course, Participants are Expected to:

  1. Understand the Power of Social Media Marketing
  2. Identify and Evaluate the Most Effective Social Media Marketing Strategy and Plan for Different Products and Services
  3. Apply and Generate New and Creative Ideas Using One of the Identified Social Media for Marketing
     

Admission Info

Who Should Attend?

This course is designed for entry-level social media marketers, people who are exploring a career transition  (for mid-career workers), realise a dream to be their own boss or aspired to be a founder of a start-up even in digital marketing.

Full Course Fees

S$2,100 (Before GST)

1. SkillsFuture Series

Full Course Fees

Funding Type​​ Subsidy CriterialProgramme
Base Grant 70% Singaporean /​​ Singapore PR age 21 and above Course Fee: $2,100 - $1,470
9% GST: $56.70
Full Fee Payable: $686.70
Mid-Career Enhanced Subsidy (MCES) 90% Singaporean age ≥ 40 years oldCourse Fee: $2,100 - $1,890
9% GST: $56.70
Full Fee Payable: $266.70
Enhanced Training Support for SMEs (ETSS) 90% Singaporean / Singapore PR who is SME sponsored Course Fee: $2,100 - $1,890
9% GST: $56.70
Full Fee Payable: $266.70


2. SkillsFuture Credit

Singapore Citizens aged 25 and above may use their SkillsFuture Credits (up to S$500) to pay for the course fees. The credits may be used on top of existing course fee funding. This is only applicable to self-sponsored participants.

Applications via MySkillsFuture.sg must be made within 60 days before course commencement. Please click here for more details. Please login to Skillsfuture portal and submit appropriately.

3. Absentee Payroll

Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect. 

4. NTU Alumni Course Credit

From 1 July 2019, NTU alumni may utilise their course credits of S$1,600.00 to co-pay up to 50% of the nett fee (exclusive of prevailing GST) payable for courses with starting date from 1 July 2019 onwards. There will be no administrative fee involved for the use of NTU Alumni Course Credits on courses with starting date from 1 July 2019 onwards. For more information, please visit here. 

 

 

An online assessment will be conducted at the end of the course.​

Online assessments and evaluations will be conducted at the end of the course. Participants taking the SkillsFuture grant must comply with the following requirements to be awarded with the grant:

Achieving minimum attendance (75% of the total course hours)
Completion and pass the course assessments

*Course Certificate will be awarded to the participant who have fulfilled all the above requirements and upon completion of all assessments.

Registration

Registration is open. Click here to register.

     

For enquiries, contact us at

[email protected]

Registration is open.

Please select your course dates during application.

Apply Now

Contact EDP Team

 

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