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From Discovering to Planning: How to Turn Your Idea into a Business Plan (Foundational Short Course, SkillsFuture)
Course Overview
This is a continuation of the last five steps of developing a business plan from the module “From Knowing to Discovering: Entrepreneurship Essentials”. It covers the concept of the business plan, with step-by-step guides in each session.
Course Duration
15 Hours
Course Mode
- Physical
- Online
Course Dates
| Physical | 28 Feb and 1 Mar 2025 |
| Online | 2 days (To be advised) |
Course Details
Course Outline
Course Outline:
- Recap: Your Idea or Identified Business Opportunities
- Style: Lean, Standard or One-page Business Plan
- Develop a Go-to-Market Strategy (GTM) with Clear Value Propositions for Products or Services
- Market and Competitor Analysis
- Marketing Strategy
- Market Business Operations and Support
- Financial Forecast
- Market and Target Audience
- Marketing & Sales Strategy
- Product Development
- Operation Plan
- Financial Projection
- Risk Assessment and Contingency Plans
What to Expect
At the End of This Course, Participants are Expected to:
- Understand the Requirements of the Business Plan
- Identify and Evaluate Value Propositions and GTM
- Identify and Analyse Competitors in the Market
- Develop Market Strategy
- Develop Business Operations and Support
- Conduct and Assess Financial Forecasts
- Identify and Analyse the Market and Target Audience
- Understand and Able to Develop Marketing & Sales Strategy
- Understand Product Development and Operations
- Comprehend Financial Projection
- Understand Risk Assessment and Contingency Plans
Course Instructors
Dr Koh Chaik Ming
Senior Research Fellow, National University of Singapore, Institute of Operations Research and Analytics (IORA)
Dr Koh Chaik Ming is a Senior Research Fellow at National University of Singapore (NUS) and was the former Asia CEO of China’s largest protein import platform. Before that, he was the International CEO of a Shanghai-headquartered investment group with an SGX-listed REIT.
Prior to this, Dr Koh spent eight years with Royal Dutch Shell. He was GM of Shell Marine Products for Asia Pacific & Middle East where he managed a US$2 billion business portfolio. He was also Commercial Director and GM New BD for Shell China based in Beijing for four years. Prior to Shell, he spent nine years with Temasek Holdings, both as the Head of Aviation and Logistics investments and the first Shanghai Chief Representative where he opened the first Shanghai office for Temasek Holdings. At Temasek, he worked on many Chinese investments including the IPO investment in Air China and the multi-billion-dollar pre-IPO investment into Bank of China. He was first posted to Beijing with M&Ms/Mars in 1994 where he built the first Dove chocolate & Pedigree Petfood plant in China and managed the entire Greater China supply chain.
Dr Koh received his Doctorate from Singapore Management University (SMU) and is an alumni of INSEAD MBA 1999D and Harvard Business School AMP168 program. He is also on the board of SMU Academy, Dunman High School and Foodbank Singapore. Apart from lecturing at the top three Singapore Universities, he also lectures at Tsinghua University SEM, Zhejiang University ZIBS and conducts training in Mandarin for Chinese state-owned companies and government entities such as China Aerospace & Science Corporation, Hainan SASAC. Dr Koh is currently an Enterprise Singapore-sponsored business coach for the ELT program to help many Singaporean multi-generational SMEs with their strategic capability building, transformation and business succession.
Mr Michel Goedegebuure
Managing Director, ZingURbiz Pte Ltd
Mr Michel Goedegebuure is an accomplished strategist with a proven track record of driving business growth and enhancing performance. He brings in coaching and consulting approach that challenges clients and staff to think innovatively and adopt meaningful actions and habits to achieve results.
His career has been marked by his ability to shape strategic vision and drive business excellence, making him an invaluable asset for any organisation. In addition to his strategic prowess, Michel's roles as a Business Coach at Singapore Management University and Nanyang Technological University highlight his commitment to nurturing talent and fostering innovation in the business world.
His experience extends to leadership in product development, where Michel lead initiatives in battery cases, hydrogen storage, and drones.
In the past he has overseen marketing and sales strategies and excelled in managing equity investment raise efforts, showcasing his multifaceted approach to business success.
Michel’s journey embodies a unique blend of strategic insight, manufacturing acumen, and a passion for coaching, making him an asset for organizations seeking to improve their performance, achieve their strategic objectives and grow.
In his spare time, Michel loves to read, spend time with loved ones and cook a meal.
Admission Info
Who Should Attend
Who Should Attend?
This course is designed for people exploring a career transition (for mid-career workers), realising a dream to be their own boss or are aspiring to fund their own company.
Full Course Fees
Full Course Fees
S$2,100 (Before GST)
Information on Funding
1. SkillsFuture Series
Full Course Fees
| Funding Type | Subsidy | Criteria | Programme |
|---|---|---|---|
| Base Grant | 70% | Singapore Citizen / PR age 21 and above | Course Fee: $2,100 - $1,470 9% GST: $56.70 Full Fee Payable: $686.70 |
| Mid-Career Enhanced Subsidy (MCES) | 90% | Singaporean age 40 and above | Course Fee: $2,100 - $1,890 9% GST: $56.70 Full Fee Payable: $266.70 |
| Enhanced Training Support for SMEs (ETSS) | 90% | Singapore Citizen / PR who is SME sponsored | Course Fee: $2,100 - $1,890 9% GST: $56.70 Full Fee Payable: $266.70 |
2. SkillsFuture Credit
Singapore Citizens aged 25 and above may use their SkillsFuture Credits (up to S$500) to pay for the course fees. The credits may be used on top of existing course fee funding. This is only applicable to self-sponsored participants.
Applications via MySkillsFuture.sg must be made within 60 days before course commencement. Please click here for more details. Please login to Skillsfuture portal and submit appropriately.
3. Absentee Payroll
Companies who sponsor their employees for the course may apply for Absentee Payroll via the SkillsConnect system. For more information, please visit SkillsConnect.
4. NTU Alumni Course Credit
From 1 July 2019, NTU alumni may utilise their course credits of S$1,600.00 to co-pay up to 50% of the nett fee (exclusive of prevailing GST) payable for courses with starting date from 1 July 2019 onwards. There will be no administrative fee involved for the use of NTU Alumni Course Credits on courses with starting date from 1 July 2019 onwards. For more information, please visit here.
Assessment
An online assessment will be conducted at the end of the course.
Achieving minimum attendance (75% of the total course hours)
Completion and pass the course assessments
*Course Certificate will be awarded to the participant who have fulfilled all the above requirements and upon completion of all assessments.
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