Minor in Strategic Communication
The Minor in Strategic Communication at Nanyang Technological University (NTU) focuses on strategic management of public and market Communication. It provides you with conceptual and practical training on how to strategise and manage communication with different stakeholders, both internal and external to an organisation.
Communication strategy is often crucial to business success and this Minor in Strategic Communication includes creative and innovative Advertising courses, as well as specialised courses in Media Planning and implementation of market strategy across various media platforms.
Eligibility: Available to students enrolled in the Bachelor of Accountancy & Bachelor of Business programme.
Choose four to five courses (At least 15 AU):
- Media Law, Ethics and Policy
- Creative Strategies
- Social Consequences of Mobile Communication
- Crisis Management
- Media Planning and Strategies
- Intercultural Communication
- Public Opinion
- Persuasion & Social Influence
- Issues in Advertising
- Digital Media & Human Relationships
- Branded Content Marketing for Social Media Campaigns
- Financial Communication: Media, Fintech, and Financial Markets
- Persuasive Technology for Strategic Communication
Important Notes
The award of minor will be reflected in a graduate’s transcript but not his degree certificate. No additional certificate will be issued.
- For students on the Interdisciplinary Collaborative Core (ICC) Curriculum (full-time students admitted to Year 1 from AY2021-22, and full-time students admitted directly to Year 2 from AY2022-23), click here more details on the course requirement and grading.
- For students who are not on ICC Curriculum (full-time students admitted to Year 1 before AY2021-22, and full-time students admitted directly to Year 2 before AY2022-23), click here more details on the course requirement and grading.
- NIE students have to consult the NIE Office of Academic Administration and Services (OAAS) if they have intention to pursue a minor.