Business Analytics for Strategic Decisions

Our programme combines both academic and industry best practices, highlighting the business analytics strategies, techniques, and resources used by today’s forward-thinking organisations.​ You will:

• Gain practical insights on how to start or commission a business analytics project

• Understand the process of developing a strong business analytics case, from exploration of the data context to obtaining the descriptive, diagnostic or predictive analytics

• Learn to investigate existing operational data and apply business analytics using actual business data

• Discover how to ask the right questions and draw inferences from the data using appropriate tools

• Examine how data modelling techniques can provide useful predictions such as pricing, profitability forecasts, and consumer trend analysis

Our two-day programme will be conducted using an interactive seminar-style approach, supported by relevant case studies and breakout sessions. You will have hands-on experience in applying analytics tools to solve business-related issues.

Overview	Topics Covered
Day 1: Embedding Business Analytics into Corporate Strategy	Understand what business analytics entails Learn to lead, assess and manage data analytics projects Learn to ask the right questions and identify key issues to be addressed when developing a business analytics plan Identify the right resources and competencies within an organisation
Day 2: Converting Data into Actionable Insights	Organize and extract value from data collected from different sources to address business problems. Understand the development of explanatory and predictive analytics models (with hands-on exercises)  Get exposed to various classes of data modelling techniques and draw inferences from the data and make predictions by using the appropriate tools. Draw insights from analytics reports and identify trends and business opportunities

This programme is designed to meet the needs of middle and senior level executives who are not data analytics specialists but are required to make decisions or formulate strategies that involve analysing business data. It is suitable for executives from all backgrounds and industries. Typical participants are managers who are currently responsible or will be responsible for managing a functional area or department including those with roles in marketing, operations, human resources, information technology or research and development.