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Business Analytics for Strategic Decisions

Course Provider

Nanyang Executive Education


Continuing Education and Training Certificate


This programme is designed for middle to senior level executives who need to understand how business analytics can work for their organisations. It equips participants with the knowledge and skills to investigate existing business operational data, in order to continually develop innovative marketing insights and new solutions. Participants will acquire knowledge and skills and build competencies in business analytics to complement their existing managerial experiences to create value for their organisations as well as their career.


Learn to draw inferences from data using appropriate tools
Convert data into actionable insights
Embed business analytics into corporate strategy to enhance growth and profits

Click here to find out more about the programme dates, fees and funding details

This programme combines both academic and industry best practices, highlighting the strategies, techniques and resources available for business analytics in the modern organisation.​ Participants will:

  • Gain practical insights on how to build and leverage on a Business Analytics team.
  • Understand the process of developing a strong business analytics case, from exploration of the data context to obtaining the explanatory or predictive results.
  • Learn to investigate existing operational data and apply business analytics using real-life business data.
  • Learn to ask the right questions and draw inferences from the data using appropriate tools.
  • Examine various data modelling techniques using real-life business data to provide useful predictions such as pricing and profitability forecast and consumer trend analysis.

The 2-day programme will be conducted using an interactive seminar-style approach, supported by relevant case studies, group breakout sessions and practice cases. Participants will have hands-on experience on applying analytics tools to solve business related issues.

OverviewTopics Covered
Day 1:
Embedding Business Analytics into Corporate Strategy
  • Introduction to business analytics
  • Key issues in formulating a business analytics plan

  • Case studies: revenue generating opportunities from data

  • How to build an analytics team within your organisation

  • How to identify the right resources and competencies within an organisation or individual
Day 2:
Leveraging Data within your Organisation
  • Extracting value from transactional, customer, environmental data (hands-on exercises)

  • How to organise and use data from different sources to solve problems

  • Building analytical solutions: case studies and practical examples

Standard Course Fee: S$$2,600

Fees payable after SkillsFuture Singapore (SSG) funding:

Programme Fee In SGD
 Fees BEFORE funding & GSTFees AFTER funding & GST
Singapore Citizens / PR ​$2,600$834.60
Singapore Citizens (aged ≥40)
MCES1 - up to 90%
SME-sponsored Singapore Citizens / PR
ETSS2​ - up to 90%
Participants without funding​$2,600$2,782.00

1. Under the SkillsFuture Mid-career Enhanced Subsidy (MCES) scheme. For more information, visit the SkillsFuture website here
2. Under the Enhanced Training Support for Small & Medium Enterprises (ETSS) scheme. For more information, click here.

SkillsFuture Credit 
Singapore Citizens, aged 25 and above, and self-sponsored, may use their SkillsFuture Credit to defray part of the net course fee. Participants can submit their SkillsFuture Credit claims by logging in Please click here for “How do I submit a claim for SkillsFuture credit?” and other FAQs.

Participants do not need to contact SkillsFuture or SkillsConnect for funding prior to course registration. NTU will handle the funding paperwork for both self and company-sponsored participants. Participants will be invoiced the net amount after funding and GST.
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