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Asia and in particular ASEAN is widely regarded as the region with one of the fastest growth rates. Yet despite this realization, knowledge of business practices in the region is largely understudied. 

The Asian Business Case Centre’s mission is to be the source of choice for case studies and practice-based insights in business and social innovations in Asia and in particular ASEAN. Given the central role of entrepreneurship and innovation in the region, ABCC pays special attention to these topics. For example, finance, logistics, marketing, human resources management and recruitment, business strategies, and even accounting and law are all influenced by the latest entrepreneurial and technological innovations.

Our Mission

At The Asian Business Case centre, we aim to be the partner of choice for developing strategic case studies in Asia.​ We are the source of choice for case studies and practice-based insights in business and social innovations in Asia and in particular ASEAN. 

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Asian Business Case Centre

Nanyang Business School

Nanyang Technological University

50 Nanyang Avenue, Block S3

Singapore 639798

Email: asiacasecentre@ntu.edu.sg