Asia and in particular ASEAN is widely regarded as the region with one of the fastest growth rates. Yet despite this realization, knowledge of business practices in the region is largely understudied.
The Asian Business Case Centre’s mission is to be the source of choice for case studies and practice-based insights in business and social innovations in Asia and in particular ASEAN. Given the central role of entrepreneurship and innovation in the region, ABCC pays special attention to these topics. For example, finance, logistics, marketing, human resources management and recruitment, business strategies, and even accounting and law are all influenced by the latest entrepreneurial and technological innovations.
Best Selling Cases in 2021 (Jan to Dec)
Our heartiest congratulations to all the authors of our top ten popular cases for January to December 2021! The cases are written by our NBS faculty are drawing attention globally through our three distributors namely, Harvard Business Publishing, Ivey Publishing, and The Case Centre. During this same period, several of our cases were also used at top universities such as Massachusetts Institute of Technology, University of Cambridge, The University of Edinburgh, Stanford University, University of California (Berkeley), National University of Singapore, McGill University, University of Michigan – Ann Arbor and Kyoto University.
RX:AI, Putting Machine Learning into Medical Prescription – The Case of HealthPlix
This case is about HealthPlix, a health technology firm, that is working towards moving Indian doctors from using pen and paper to digital prescriptions. For the massive Indian healthcare market, it provides an overview of the implementation challenges and opportunities to improve doctors' productivity and patients' health outcomes.
Race and Rise Against the Tide: Sustainable Development for Singapore
Rising temperatures and corresponding sea level rise is a global concern. This Singapore case using a triple bottom line approach reveals how a societal systems perspective of cooperation among stakeholders including the government, society, and companies are needed to control sea levels yet provide for economic development and high-quality living.
THE ROBOTS ARE COMING: READY PLAYER ONE?
Many organisations have started implementing AI and its influence on employment drew substantial interest. AI implementation has brought benefits as well as challenges. This case outlines these challenges offers a hands-on analytical exercise for choosing the right strategy for adopting AI as well as dealing with the challenges presented.
FRESH: Evolving Its Business Model
FRESH is a research centre to foster public-private partnership to develop Singapore’s food security and R&D capabilities in novel food (such as plant-based meat and insect protein). FRESH has to decide between two options for its future business model—remain as a public-funded institution or become a corporatised entity.
From a Mission to Rescue Waste to A Passion for Reducing Single-use Plastics
SimplyGood is a social enterprise that turns fruit waste into cleaning agents. The case provides food for thought on how companies can improve the environment by rethinking its business model and product offerings. Moving forward, SimplyGood is exploring ways to increase product range and expand sales in Asia.
How Many Bottom Lines is One Life Worth?
To generate more income, weavers in Sircilla, India invested in weaving machinery. While cloth production increased, sales remained stagnant, resulting in financial hardship and increased suicide rates. This case discusses a below-the-bottom-of-the-pyramid situation and through an analytical exercise, provides an opportunity to deliberate on policy makers' intervention dilemmas.
At the Nexus of the Triple Bottom Line: Ya Kun Kaya Toast
Ya Kun is a well-loved Asian franchise known for its affordably priced “local” coffee and toast. With increasing customers’ attention on sustainability, it cannot be business as usual. How can Ya Kun raise to this challenge and leverage opportunities afforded by sustainable practices to grow its regional F&B business?
Enhancing patient care by transforming the work environment for front-liners at the National University Hospital (NUH)
With escalating healthcare services demands, National University Hospital Singapore embarked on a major change management program to attract and retain nursing staff by creating an energising and engaging environment for them to stay and grow with NUH. The case illuminates HRM, leadership, communication, strategy, and sustainability in change management.
Foreword Coffee: Marrying Passion and Mission
Coffee, a wake-up drink for many. The case follows the growth of Foreword Coffee, a social enterprise in Singapore that empowers persons with disabilities by providing them with employment in cafes. It highlights challenges faced by these enterprises, including sustainable growth, inclusive hiring and leadership succession.
Wateroam: Social Enterprise in Singapore
Wateroam, a Singapore startup and social enterprise, provides portable clean water filtration systems for rural and disaster-hit areas in Southeast Asia. Facing major social and economic trends and disruptions, including Covid-19, CEO David Pong ponders how his 7-year-old venture should meet them by pivoting business and functional strategies.
ComfortDelGro Taxi: Riding the Headwinds
Taxi companies face severe headwinds with businesses disrupted by Peer2Peer platforms such as Uber and Grab. This case on ComfortDelGro, the oldest and largest taxi company in Singapore, provides an ideal scenario to deliberate how incumbents can use market positioning and strategy to strive in the digital age.
Vibrant Group Limited: Sale and Leaseback and its Financial Statement Effects
Vibrant Group, a logistics company in Singapore, raised capital through a sale and leaseback arrangement. The case illustrates application of accounting standards to differentiate in-substance sales and leaseback versus in-substance financing arrangements. It draws out implications on a company’s financial situation, including gearing ratio, assets, liabilities, and equity.
Lessons in Crisis Leadership: From Peacetime to Post-911
911 changed security forces worldwide. The Singapore Armed Forces underwent a paradigm shift, from peacetime preparedness to an in-between operation other than war. This case examines how Major Cheng Boon KOH, Commanding Officer of the Field Defence of an airbase handled this event, revealing leadership lessons in a crisis.
Wateroam: The Quest for Social Impact and Sustainability
Wateroam provides water filtration systems to the rural poor in Asia. The start-up faces challenges in funding, product innovation, sales and distribution. It recently raised $600,000 in seed funding. David Pong, CEO and co-founder, has to decide how to scale-up Wateroam, balancing the double bottom-line of profitability and social impact.
Conquering the World: One Loaf at a Time
The mention of BreadTalk, an Asian F&B powerhouse, conjures images of delicious, fluffy bread. Despite successes, BreadTalk is experiencing stagnation. How can the Group improve competitiveness? Which international markets to expand to? This case challenges readers to assess BreadTalk’s external environment and capabilities to recommend strategic actions to drive performance.