The ‘Singapore-washing’ strategy starts to unwind as both China and the U.S. closely scrutinize corporate roots

Fast-fashion giant Shein recently drew attention after its reclusive founder Chris Xu made a rare public appearance, reaffirming the company’s Chinese roots. Experts say the move signals Shein is reconciling with Beijing as the Nanjing-founded firm eyes a Hong Kong IPO after failed listing attempts in New York and London. “Given Shein’s setbacks in the U.S. and Europe, it appears to be strengthening ties to China and repositioning itself globally,” said Qu Feng, associate professor of economics at NTU.

Click here to read the article.