​Research Team Finds a Link Between Extroverts and Positive Language

A brand new research by psychologists from NTU Singapore reveals a correlation between extroverts and their phrase selections. The discovering means that on-line character prediction instruments want higher linguistic indicators to enhance digital advertising methods. Marketing corporations have already begun engaged on these instruments, making the most of predictive algorithms to forecast what prospects need in line with on-line behaviors. Lead investigator of the research, Assoc Prof Lin Qiu from the Psychology program of the NTU School of Social Sciences, said, “Current machine learning algorithms for personality prediction can seem like a black box — there are many linguistic indicators that can be included in their design, but many of them are dependent on the type of computer application used. This may lead to biases and overfitting, an error affecting the performance of the machine learning algorithms. This begs the question — how should we create robust and accurate personality predictions?”