NTU sociology PhD student Zhang Li Jian (transliteration) writes in this commentary about the Dubai Expo which will take place from 1 October 2021 to 31 March 2022. The expo is driven by the three themes of opportunity, mobility, and sustainability. The question is whether the online version of Dubai Expo will be able to sell souvenirs or advertising space and turn traffic into revenue. This will depend on whether Dubai Expo can use the web and social media platforms to turn the situation into a success, just like how the heroine in Emily in Paris did.
Read the article here.
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