2025 ADM Visual Communication student’s work tour Europe
ADM Visual Communication students’ work will be showcased in a new series of exhibitions across Europe. The first, One and Three Books: Paper Theatres, is a curatorial project by Associate Professor Danne Ojeda and a research initiative developed, among other platforms, in the ADM Editorial Design course.
One and Three Books: Paper Theatres
Collaboration between ADM and Thames & Hudson Editorial
— Exhibition Gallery of the Amsterdam School for Heritage, Memory, and Material Culture (AHM), Faculty of Humanities, University of Amsterdam(UvA) Exhibition dates: 10 November 2025 – 05 January 2026
— Works exhibited
The Last Candy, Cheah Yu Jet
Puddles and the Disappearing Shadow, Chermaine Chia Si Min (Xie Simin)
Fruta’s Grove by Hani Aisyah Binti Osman
My Little Brother by Hoh Jodie Mai Ting
A feeling of Proust by Koh Jia Wen (Xu Jiawen)
A Starlit Night by Lim Pei Xi
Ruby’s Adventure by Lim Zhi Xin
Beauty Within by Low Yi Xuan
Nina’ s Journey Through Time by Shahma Abdulla
The Rainbow Path by Tay Yuxin (Zheng Yuxin)
The Cat With Courage by Wong Kai Wen
Kiki’s Adventure in Arctic by Zhang Yifan
—
One and Three Books is a curatorial project by Associate Professor Danne Ojeda and a research and pedagogical project in the ADM Editorial Design course that analyzes the relationship between the book as a concept and the book as an object of communication. Inspired by Joseph Kosuth’s artwork One and Three Chairs, it is a conceptual proposition that investigates the definition of the book while also exploring its form as an object through the production process.
First, participants are invited to collaboratively research diverse definitions of ‘book’. They are encouraged to propose their individual definitions of what a book is. Second, individual book definitions are to be visualized by book prototypes. Each ‘new’ book definition serves its author as a platform for experimentation in order to challenge the anatomy of the book. Participants test book changes by producing blank book scale models or dummies. Last, participants produce a final book that communicates their initial definition of the term.
This project takes place at the School of Art, Design and Media, Nanyang Technological University, Singapore, where it was initially exhibited. Other editions of One and Three Books have been exhibited in the 5th Latin-American Design Forum, Buenos Aires Argentina, and presented at the 17th Biennale of Sydney, Australia. Additional presentations include Saint Petersburg State University, Saint Petersburg (2019), and the 11th International Design Biennale, Saint-Étienne, in collaboration with the École Supérieure d’Art et de Design de Saint-Étienne (ESADSE) and the Cité du Design within the UNESCO Creative Cities network. The project also received the 2019 A’ (A-PRIME) Design Award, based in Milan, a recognition considered among the world’s largest international design awards.
— One and Three Books: Paper Theatres
Paper Theatres is the latest edition of One and Three Books. Conceived for Thames & Hudson and developed in Singapore over eight weeks (March–April 2025), it translates early childhood storytelling into an immersive, sculptural reading experience for ages 5–7.
Designed as miniature theatres in a carousel format, each fully opened spread forms a three-dimensional stage set; precise die-cutting creates prosceniums, folding systems ensure stability, and select editions add flaps or colourable pages as props. The book operates through simple unfolding that invites movement, peeking, and discovery, turning reading into performance. In the end, Paper Theatres returns to the radical power of play, a true merry-go-read: as voices rise, the pages lift like curtains, and small hands take on roles. Child and caregiver blend into a character together while staging the book, proving that story is something to perform, inhabit, and carry beyond the page.
