Little Black Book (UK), 15 Jun - https://www.lbbonline.com/news/5-minutes-with-alfred-wee
As McCann Singapore’s group creative director Alfred Wee is no stranger to staying abreast of the creative industry. He studied and completed a master’s in digital media management from digital creative business school, Hyper Island, and is also on the jury of this year’s AD STARS with an interest in seeing how well brands have pivoted themselves to align with consumers over the past 12 months. With such incredible experience it's only fair that Alfred believes he should share it with the world. A few years ago he received a certificate in higher education teaching, which he applied during his post on the NTU WKWSCI: Engage Industry Advisory Council.