Playing with data to map geographies of influence: Sharing geo-visualization research journey

In her presentation Dr Grincheva will share her research journey that started in 2017 at the University of Melbourne with developing a pilot project ‘Deep Mapping: Creating a Dynamic Web Application Museum "Soft Power" Map,’ that designed a new computation research method to explore contemporary museums and geography of their influence ( Video demo). The project was developed in collaboration with the Australian Center for the Moving Image and received multiple international research awards. Building on the success of the Pilot App, Dr Grincheva collaborated with the Digital Diplomacy Research Group at the University of Oxford to develop the Data To Power Prototype (Explore the project here: https://www.datatopower.net). It employed critical digital practice to experiment with data collected from 25 participating major museums from across Europe and Asia Pacific to design a new mapping and data storytelling solution for assessing and predicting the global impacts of museums. The presentation will demonstrate interface, functionality and navigation of the application to create insightful visualisations exposing interesting phenomena related to cultural organisations’ international engagements and their digital audiences. To conclude the session Dr Grincheva will offer a sneak peek overview of the current large-scale interdisciplinary research project Mapping The Global Impacts of Hallyu, the Korean Wave, that was supported by multiple research grants, including the Korean Foundation's Policy-oriented Research Fund in 2024. 

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