CET195 Mastering the Art of Internal Communication

Course Provider

Wee Kim Wee School of Communication and Information



Academic Unit



Effective internal communication is key to ensuring that staff understand the organisation's goals and the means to achieve them. This course focuses on enhancing both the understanding and implementation of robust internal communication strategies, crucial for employee engagement, retention, and well-being.
Learners will be equipped with practical tools for leadership, staff motivation, and retention, as well as skills in critical listening, empathy, and interpersonal communication. The course also includes training in collaborating with diverse teams, including managing an international workforce, facilitating more cohesive interactions across various business units.
By the end of this course, learners will have a comprehensive grasp of how to improve internal communication within their organisation, driving both collaboration and success. The course serves as an essential resource for those looking to foster a more effective and united working environment.


This course is part of:

- Graduate Certificate in Media and Communication
- FlexiMasters in Media and Communication

Course Availability

  • Date(s): 22 to 31 Mar 2024

    Time: 2.30pm to 5.30pm (22 & 28 Mar 2024), 9.30am to 5.30pm (23, 24, 30, 31 Mar 2024)

    Venue: NTU Main Campus

    Registration Closing Date: 01 Mar 2024

This course covers the knowledge and skillsets requirements of an effective internal communicator in an organization such as motivation, engagement, impact, measurement and execution.

At the end of the course, learners will be able to apply and execute the following:

1. Employer branding and engagement.
2. Managing the relationship between uncertainty and communication.
3. Empathy in management interaction.
4. The process of managing change with internal communication.
5. AI and technology on internal communication.
6. Measurements used for an effective internal communication organisation.
7. An internal communication plan.



This course covers the knowledge and skillsets requirements of an effective internal communicator in an organization such as motivation, engagement, impact, measurement and execution.

This course is suitable for learners working/ intending to work in the media and communication industry. This includes those working in Corporate Communication or Human Resource roles in their companies.

Standard Course Fee: S$4,860

SSG Funding Support

 Course fee

Course fee payable after SSG funding, if eligible under various schemes


BEFORE funding & GST

AFTER funding & 8% GST

Singapore Citizens (SCs) and Permanent Residents (PRs) (Up to 70% funding)



Enhanced Training Support for SMEs (ETSS)


SCs aged ≥ 40 years old
SkillsFuture Mid-career Enhanced Subsidy (MCES)
(Up to 90% funding)

  • All fees stated are inclusive of 8% GST.
  • NTU/NIE alumni may utilise their $1,600 Alumni Course Credits. Click  here for more information. 

    Read more about funding

    Asst Prof Andrew Prahl

    Wee Kim Wee School of Communication and Information

    Nanyang Technological University

    Andrew's research addresses the communication consequences of replacing humans with automation in organizations. His research bridges the gap between interpersonal communication and human-computer interaction. His research interest is Organizational Communication, Human-Automation Trust, Interpersonal Advice, Automated Advice and Automation Ethics.

    His current grants and industry research includes.
    • Analysing Workers' Physical and Social Characterisations of AI
    • Anticipating Robots. Improving Human-Robot Communication using an Artistic Approach.
    • Defendable Social Choice
    • Investigating perceptions of biased AI and biased humans when collaborating to address social dilemmas,

    Ferdinand de Bakker

    Ferdinand (‘Ferry’) de Bakker is an adjunct lecturer at Nanyang Technological University’s Wee Kim Wee School of Communication and Information as well as co-head and principal investigator, of NTU’s Management Issues in Strategic Communication Lab, Centre for Information Integrity and the Internet (IN-Cube). He is a co-founder and partner of Atelier Holgur, a high-end watch company and managing director of La Croisette, a boutique consulting firm. He serves on boards and committees of various non-profits in Singapore. He was chairman of Cognac Grosperrin in France from 2001-21 and served as a council member at the Singapore Institute of Directors from 2017-21. He had a 20-year-long career at the public relations firm Burson-Marsteller, most recently as CEO of its European and Asia-Pacific operations. He has written for various publications on education, corporate communication and lifestyle topics in The Netherlands, the UK, France and Singapore. 


    CET191 Communicating Public Policy
    CET192 Effective Strategies for Strategic Communication Campaigns3
    CET193 Crisis Communication and Reputation3
    CET194 Digital Transformation and Implementation3
    CET195 Mastering the Art of Internal Communication3


    Listed courses are:

    • Credit-bearing and stackable to Graduate Certificate in Media and Communication (total 9 AUs) and FlexiMasters in Media and Communication (15 AUs)