e-Commerce - Strategies for Selling Online in the Digital Age

Course Provider

Centre for Professional and Continuing Education (PaCE@NTU)


Continuing Education and Training Certificate


In recent years, the growth in eCommerce businesses has shown how rapidly digitalisation has transformed our economy. In the heat of the COVID-19 pandemic where physical contact is minimised, businesses now face the dilemma of going digital or going bust. 

There are many benefits of moving a business onto the digital landscape. Businesses are now able to easily reach a worldwide audience to market their products and services online. No matter what your business type is, you can find success online with the right strategies and channels.

This short course is specially crafted for professionals who are looking for job opportunities as an eCommerce executive, eCommerce Manager, digital marketers, marketing managers, entrepreneurs, business owners who are keen to setup their online store and omni channel marketing management roles that require you to manage third party agencies.

In this course, you will learn more about the emerging trends in the eCommerce landscape and find out how they may affect your business. You will also explore different eCommerce solutions and pricing strategies that will cater to your business needs. Finally, you will be guided through the process of creating an eCommerce store for your business of choice through a hands-on session so that you can continue to stay competitive in the digital era.

Upon successful completion of the course, learners will receive an "NTU Certificate of Completion".

At the end of this course, learners will be able to: 

• Gain an understanding of the eCommerce landscape and identify emerging trends
• Identify the different facets of digital transformation in eCommerce
• Understand the key factors that contribute to a successful eCommerce store
• Learn visual designs, content tips and best practices
• Explore the various available eCommerce solutions in the market and identify those that align with your business goals
• Create a Customer Value Proposition for your business
• Explore effective pricing and monetisation strategies for your business
   Learn through a hands-on practical session and case studies


Day 1: Essentials of building a highly successful eCommerce store
• Introduction to eCommerce
• The emerging trends in the digital age
• What is Digital Transformation and what it means for eCommerce
• Identifying the right eCommerce solution for your business needs
• Best Practices for Successful eCommerce Marketing
• Building a Customer Value Proposition for your Business
• Effective Pricing Strategies for your eCommerce business

Day 2: Building an eCommerce (Hands-on Approach)
• Creating an effective eCommerce Business Plan
• Building an eCommerce store
• Putting into practise on visual designs, content tips and best practices
• Course Debrief
• Open Book Assessment


This course will be useful for eCommerce Executive, eCommerce Manager, Digital Marketers, Marketing Managers, Entrepreneurs, Business Owners 


  • GCE ‘O’ level with minimum 2 years relevant working experience OR
  • GCE ‘A’ Level or polytechnic diploma OR
  • NITEC in any specialization with 3 years working experience
  • Language Proficiency: IELTS 5.0

Standard Course Fee: S$1,744.00

SSG Funding Support

 Course fee

Course fee payable after SSG funding, if eligible under various schemes


BEFORE funding & GST

AFTER funding & 9% GST

Singapore Citizens (SCs) and Permanent Residents (PRs) (Up to 70% funding)



Enhanced Training Support for SMEs (ETSS)


SCs aged ≥ 40 years old
SkillsFuture Mid-career Enhanced Subsidy (MCES)
(Up to 90% funding)

  • Standard course fee is inclusive of GST.
  • NTU/NIE alumni may utilise their $1,600 Alumni Course Credits. Click here for more information.


Read more about funding

Lee, Oon Ling

Oon Ling is an accomplished trainer and a multi-companies business owner. She started her first company in 2011 specialising in Intelligent corporate apparels, currently operating with a lean headcount via digitally driven business model and strong in-house infrastructure. Having spearheaded the digital transformation on her company, coupled with her experience in the academic field, she is skilled in providing high level consultation to SME business owners in business model transformation through digitalisation in sustainable ways. Her expertise in digital marketing, business establishment and digital process implementation has given her a unique edge to excel in today’s challenging business landscape.

Apart from this, Oon Ling is also a sought-after trainer with good reviews in the lifelong learning industry, providing effective training programs to professional adults in higher learning institutes on business related courses and digital marketing.

Oon Ling is an Associate Adult Educator recognized by IAL-AEN. She holds a Master of Business Administration and a first degree in Mechanical Engineering from National University of Singapore.