CET194 Digital Transformation and Implementation

Course Provider

Wee Kim Wee School of Communication and Information



Academic Unit



The course shares the key aspects in driving digital marketing transformation – from internal organisation discovery, stakeholder managements, designing customer experience, digital marketing touch points audit and putting together the right marketing technology stack.


This course is part of:

- Graduate Certificate in Media and Communication
- FlexiMasters in Media and Communication

By the end of the course, learners will be able to apply the following knowledge and concepts in their workplace.  

  1. Conceptualising digital transformation processes. 

  1. Designing customer experience across the various marketing touchpoints. 

  1. Creating a single customer view. 

  1. Analysing digital touchpoints analytics. 

  1. Curating metrics that matter. 

  1. Designing experiments to optimise business growth. 

  1. Building the agile culture internally.



This course covers the strategic process of digital marketing  transformation and customer experience offering.  By the end of the course, learners will be able to apply the strategic process of digital transformation and design customer experience across various marketing touch points.

This course is suitable for learners working/ intending to work in the media and communication industry.

Standard Course Fee: S$4,905

SSG Funding Support

 Course fee

Course fee payable after SSG funding, if eligible under various schemes


BEFORE funding & GST

AFTER funding & 9% GST

Singapore Citizens (SCs) and Permanent Residents (PRs) (Up to 70% funding)



Enhanced Training Support for SMEs (ETSS)


SCs aged ≥ 40 years old
SkillsFuture Mid-career Enhanced Subsidy (MCES)
(Up to 90% funding)

  • Standard course fee is inclusive of GST.
  • NTU/NIE alumni may utilise their $1,600 Alumni Course Credits. Click here for more information.


Read more about funding

Mr Yak Yih Cheng

Mr Yak Yih Cheng

Regional Head of Consulting, Marketing Technology Practice, ADA

Yih Cheng graduated with a Bachelor of Business Computing from the National University of Singapore. His digital transformation experience ranges from rolling out Sony’s regional corporate website, launching McDonald’s social media channels, and improving Volkswagen’s marketing efficiency by augmenting a single customer view from various data silos. He currently helps businesses across Asia grow strategically with technology, data, and service design. He actively shares industry best practices in schools and runs masterclasses. Yih Cheng Teaches as a part-time lecturer for the Master of Media and Communication Programme from the Wee Kim Wee School of Communication and Information, Nanyang Technological University.


CET191 Communicating Public Policy
CET192 Effective Strategies for Strategic Communication Campaigns3
CET193 Crisis Communication and Reputation3
CET194 Digital Transformation and Implementation3
CET195 Mastering the Art of Internal Communication3


Listed courses are:

  • Credit-bearing and stackable to Graduate Certificate in Media and Communication (total 9 AUs) and FlexiMasters in Media and Communication (15 AUs)