/enri-thumbnails/careeropportunities1f0caf1c-a12d-479c-be7c-3c04e085c617.tmb-mega-menu.jpg?sfvrsn=d7261e3b_1)
/cradle-thumbnails/research-capabilities1516d0ba63aa44f0b4ee77a8c05263b2.tmb-mega-menu.jpg?sfvrsn=1bc94f8_1)
7e6fdc03-9018-4d08-9a98-8a21acbc37ba.tmb-mega-menu.jpg?sfvrsn=7deaf618_1)
Introduction
The course shares the key aspects in driving digital marketing transformation – from internal organisation discovery, stakeholder managements, designing customer experience, digital marketing touch points audit and putting together the right marketing technology stack.
- Graduate Certificate in Media and Communication
- FlexiMasters in Media and Communication
Course Availability
-
Date(s): 26 Jan 2024 to 04 Feb 2024
Time: 2.30pm to 5.30pm (26 Jan & 2 Feb 2024), 9.30am to 5.30pm (27, 28 Jan, 3, 4 Feb 2024)
Venue: NTU Main Campus
Registration Closing Date: 05 Jan 2024
By the end of the course, learners will be able to apply the following knowledge and concepts in their workplace.
Conceptualising digital transformation processes.
Designing customer experience across the various marketing touchpoints.
Creating a single customer view.
Analysing digital touchpoints analytics.
Curating metrics that matter.
Designing experiments to optimise business growth.
Building the agile culture internally.
This course covers the strategic process of digital marketing transformation and customer experience offering. By the end of the course, learners will be able to apply the strategic process of digital transformation and design customer experience across various marketing touch points.
Standard Course Fee: S$4,860
SSG Funding Support | Course fee | Course fee payable after SSG funding, if eligible under various schemes |
BEFORE funding & GST | AFTER funding & 8% GST | |
Singapore Citizens (SCs) and Permanent Residents (PRs) (Up to 70% funding) | S$4,500.00 | S$1,458.00 |
Enhanced Training Support for SMEs (ETSS) | S$558.00 | |
SCs aged ≥ 40 years old |
Mr Yak Yih Cheng
Mr Yak Yih Cheng
Regional Head of Consulting, Marketing Technology Practice, ADA
Yih Cheng graduated with a Bachelor of Business Computing from the National University of Singapore. His digital transformation experience ranges from rolling out Sony’s regional corporate website, launching McDonald’s social media channels, and improving Volkswagen’s marketing efficiency by augmenting a single customer view from various data silos. He currently helps businesses across Asia grow strategically with technology, data, and service design. He actively shares industry best practices in schools and runs masterclasses. Yih Cheng Teaches as a part-time lecturer for the Master of Media and Communication Programme from the Wee Kim Wee School of Communication and Information, Nanyang Technological University.
| COURSE TITLE | ACADEMIC UNIT |
| CET191 Communicating Public Policy | 3 |
| CET192 Effective Strategies for Strategic Communication Campaigns | 3 |
| CET193 Crisis Communication and Reputation | 3 |
| CET194 Digital Transformation and Implementation | 3 |
| CET195 Mastering the Art of Internal Communication | 3 |
Listed courses are:
- Credit-bearing and stackable to Graduate Certificate in Media and Communication (total 9 AUs) and FlexiMasters in Media and Communication (15 AUs)
