CET193 Crisis Communication and Reputation

Course Provider

Wee Kim Wee School of Communication and Information



Academic Unit



This course equips communication professionals with the skills to manage their organisation's reputation and rebound from crises effectively. In the critical fields of crisis communication and reputation management, learners will learn to develop and execute well-prepared plans to address issues swiftly and engage with stakeholders transparently. This course provides learners with both theoretical insights and practical applications, placing emphasis on proactive strategies and adept handling of crises to protect and enhance an organisation's image. Learners will explore strategic approaches to maintaining brand integrity, fostering trust, and building long-term resilience. By the end of this course, learners will be well-prepared to lead their organisations through minor setbacks or major challenges, enhancing their long-term growth and vitality with confidence and integrity.


This course is part of:

- Graduate Certificate in Media and Communication
- FlexiMasters in Media and Communication

This course covers managing reputation, crisis, and media relations.

By the end of this course, learners will be able to apply theories and best practices to
1) Develop a proactive crisis management plan
2) Develop a reputation and thought leadership programme
3) Analyse and see the game ahead to propose programmes that would generate goodwill for the organisation and negate a crisis,
4) Track Issues and manage responses.
5) Train media spokesperson and write for executive communication during a crisis.
6) Manage the media.


This course covers managing reputation, crisis, and media relations.

This course is suitable for learners working/ intending to work in the media and communication industry. We welcome learners who are working in different functions within a business unit to understand how to develop and work with corporate communication during a crisis.

Standard Course Fee: S$4,860

SSG Funding Support

 Course fee

Course fee payable after SSG funding, if eligible under various schemes


BEFORE funding & GST

AFTER funding & 8% GST

Singapore Citizens (SCs) and Permanent Residents (PRs) (Up to 70% funding)



Enhanced Training Support for SMEs (ETSS)


SCs aged ≥ 40 years old
SkillsFuture Mid-career Enhanced Subsidy (MCES)
(Up to 90% funding)

  • All fees stated are inclusive of 8% GST.
  • NTU/NIE alumni may utilise their $1,600 Alumni Course Credits. Click  here for more information. 

    Read more about funding

    Ms. Wong Pei Wen

    Senior Lecturer 

    Wee Kim Wee School of Communication and Information 

    Nanyang Technological University 

    Miss Wong Pei Wen is a Senior Lecturer at the Wee Kim Wee School of Communication and Information and oversees the Master of Media and Communication Programme as the Director. With over 25 years of experience in the industry as an experienced communication professional and in academia, she brings the perfect blend of practical know-how, theories, and knowledge to her classes. At NTU, Miss Wong teaches both graduate and undergraduate-level courses in Strategic Communication and makes learning more authentic with extensive partnerships, simulations, competitions, and real-client briefs. She also contributes to commentaries and is interviewed by local media for her expertise in strategic communication.

    Before academia, Miss Wong held leadership positions in regional roles for the telecommunication and technology industry and managed regional teams. She also held the country managing role with P&L and led brand and marketing communication for brands like O2, Yahoo!, Cisco, Starhub and British Telecommunications. During her time in the industry, she has been featured in local and regional media such as CNBC, CCTV, Phoenix, Channel 8 and radio talk shows. Familiar with managing the media, she is responsible for training senior executives. She has also trained externally in crisis communication and writing. Currently, she is an advisory member for government agencies in the areas of crisis communication, strategic communication, and content standards compliance and judges for Effie Singapore, Crowbar, Huawei Tech4City and ICCO PR. Miss Wong graduated from the Lee Kuan Yew School of Public Policy at the National University of Singapore with a Master in Public Administration.


    CET191 Communicating Public Policy
    CET192 Effective Strategies for Strategic Communication Campaigns3
    CET193 Crisis Communication and Reputation3
    CET194 Digital Transformation and Implementation3
    CET195 Mastering the Art of Internal Communication3


    Listed courses are:

    • Credit-bearing and stackable to Graduate Certificate in Media and Communication (total 9 AUs) and FlexiMasters in Media and Communication (15 AUs)