Introduction
This course is part of:
- Graduate Certificate in Media and Communication
- FlexiMasters in Media and Communication
This course covers managing reputation, crisis, and media relations.
This course covers managing reputation, crisis, and media relations.
Standard Course Fee: S$4,860
SSG Funding Support | Course fee | Course fee payable after SSG funding, if eligible under various schemes |
BEFORE funding & GST | AFTER funding & 8% GST | |
Singapore Citizens (SCs) and Permanent Residents (PRs) (Up to 70% funding) | S$4,500.00 | S$1,458.00 |
Enhanced Training Support for SMEs (ETSS) | S$558.00 | |
SCs aged ≥ 40 years old |

Ms. Wong Pei Wen
Senior Lecturer
Wee Kim Wee School of Communication and Information
Nanyang Technological University
Miss Wong Pei Wen is a Senior Lecturer at the Wee Kim Wee School of Communication and Information and oversees the Master of Media and Communication Programme as the Director. With over 25 years of experience in the industry as an experienced communication professional and in academia, she brings the perfect blend of practical know-how, theories, and knowledge to her classes. At NTU, Miss Wong teaches both graduate and undergraduate-level courses in Strategic Communication and makes learning more authentic with extensive partnerships, simulations, competitions, and real-client briefs. She also contributes to commentaries and is interviewed by local media for her expertise in strategic communication.
Before academia, Miss Wong held leadership positions in regional roles for the telecommunication and technology industry and managed regional teams. She also held the country managing role with P&L and led brand and marketing communication for brands like O2, Yahoo!, Cisco, Starhub and British Telecommunications. During her time in the industry, she has been featured in local and regional media such as CNBC, CCTV, Phoenix, Channel 8 and radio talk shows. Familiar with managing the media, she is responsible for training senior executives. She has also trained externally in crisis communication and writing. Currently, she is an advisory member for government agencies in the areas of crisis communication, strategic communication, and content standards compliance and judges for Effie Singapore, Crowbar, Huawei Tech4City and ICCO PR. Miss Wong graduated from the Lee Kuan Yew School of Public Policy at the National University of Singapore with a Master in Public Administration.
COURSE TITLE | ACADEMIC UNIT |
CET191 Communicating Public Policy | 3 |
CET192 Effective Strategies for Strategic Communication Campaigns | 3 |
CET193 Crisis Communication and Reputation | 3 |
CET194 Digital Transformation and Implementation | 3 |
CET195 Mastering the Art of Internal Communication | 3 |
Listed courses are:
- Credit-bearing and stackable to Graduate Certificate in Media and Communication (total 9 AUs) and FlexiMasters in Media and Communication (15 AUs)