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Introduction
Public affairs is one of the most rapidly growing fields within communication management, mirroring the complex dynamics of policy and public engagement. This course, designed for communication practitioners and managers, explores the evolving role of communications in policymaking.
Learners will be introduced to a blend of practical tools and strategies to refine their skills within the public policy landscape. Through interactive sessions, learners will delve into how effective communication can shape public opinion, influence legislation, and resonate with various audiences.
The course also offers the opportunity to network with industry professionals, enhancing collaborative learning and growth. By the end of the course, learners will have sharpened their policy communication skills, gaining valuable insights into the intricate interplay between communication, policy, and public engagement, readying them for the modern world's ever-changing challenges.
- Graduate Certificate in Media and Communication
- FlexiMasters in Media and Communication
Course Availability
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Date(s): 05 to 14 Apr 2024
Time: 1.30pm to 5.30pm (5 Apr 2024), 9.00am to 5.30pm (6, 7, 13, 14 Apr 2024)
Venue: NTU Main Campus
Registration Closing Date: 15 Mar 2024
By understanding the role of communication in public policy, learners will gain knowledge of the importance of effective communication in policymaking and implementation, and how communication strategies can help achieve policy objectives. At the end of the course, learners will be able to develop and execute strategic communication plans. This includes narrative framing, channel strategies, media strategies and stakeholder engagement. They will be equipped with the skills and knowledge to apply these strategies as part of their work.
By understanding the role of communication in public policy, learners will gain knowledge of the importance of effective communication in policymaking and implementation, and how communication strategies can help achieve policy objectives.
Standard Course Fee: S$4,860
SSG Funding Support | Course fee | Course fee payable after SSG funding, if eligible under various schemes |
BEFORE funding & GST | AFTER funding & 8% GST | |
Singapore Citizens (SCs) and Permanent Residents (PRs) (Up to 70% funding) | S$4,500.00 | S$1,458.00 |
Enhanced Training Support for SMEs (ETSS) | S$558.00 | |
SCs aged ≥ 40 years old |
Dr. Michele Khoo Cheng Hoon
| COURSE TITLE | ACADEMIC UNIT |
| CET191 Communicating Public Policy | 3 |
| CET192 Effective Strategies for Strategic Communication Campaigns | 3 |
| CET193 Crisis Communication and Reputation | 3 |
| CET194 Digital Transformation and Implementation | 3 |
| CET195 Mastering the Art of Internal Communication | 3 |
Listed courses are:
- Credit-bearing and stackable to Graduate Certificate in Media and Communication (total 9 AUs) and FlexiMasters in Media and Communication (15 AUs)
