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Introduction
This module explores the key concepts and disciplines of marketing and sales in the publishing industry. Elemental marketing and sales issues covered include: market division, consumer behaviour, product positioning, demographic targeting, and consumer response theory. Students will be given the opportunity to apply the knowledge gained in the course by working together to create a viable marketing plan for a new publication.
The course is part of:
- Graduate Certificate in Publishing
- FlexiMasters in Publishing
Download Learning Pathway e-Guide
By the end of this course, students should be able to:
- Demonstrate an awareness of the parameters and varieties of electronic publishing in Singapore and worldwide
- Develop the ability to apply humanities research and research methods to the creative industries
- Develop an appreciation of the particularity, diversity and range of opportunities from both a theoretical and practical perspective
2. Opportunities in e-publishing
3. Social, cultural contexts
4. Technology
Standard Course Fee: S$1090
SSG Funding Support | Course fee | Course fee payable after SSG funding, if eligible under various schemes | |
BEFORE funding & GST | AFTER funding & 9% GST | ||
Singapore Citizens (SCs) and Permanent Residents (PRs) (Up to 70% funding) | S$1,000 | S$327 | |
Enhanced Training Support for SMEs (ETSS) | S$127 | ||
SCs aged ≥ 40 years old | |||
- Standard course fee is inclusive of GST.
- NTU/NIE alumni may utilise their $1,600 Alumni Course Credits. Click here for more information.
| COURSE TITLE | ACADEMIC UNIT |
| CET100 Professional Communication: Essentials | 1 |
| CET101 Professional Communication: Interpersonal skills | 1 |
| CET102 Professional Communication: Speaking skills | 1 |
| CET113 Understanding the creative industries | 1 |
| CET114 Writing and research for the creative industries | 1 |
| CET115 Writing for the creative industries II | 1 |
| CET116 Introduction to Contemporary Publishing | 1 |
| CET117 Publishing in Contemporary Singapore | 1 |
| CET118 Editorial Functions and Strategies | 1 |
| CET119 Technology and Electronic Publishing | 1 |
| CET121 Book Editing | 1 |
| CET122 Magazine Editing | 1 |
| CET123 Copy Editing | 1 |
| CET124 Editorial Theory and Practice | 1 |
| TI6113 Creative Writing and Literature Translation | 1 |
| CET150 Author Branding | 1 |
| CET151 Literary Publishing | 1 |
| CET152 Book Manuscript Workshop I | 1 |
| CET153 Book Manuscript Workshop II | 1 |
Listed courses are:
- Credit-bearing and stackable to Graduate Certificate in Publishing (total 9AU) and FlexiMasters in Publishing (total 15AU)
- SSG funded and SkillsFuture Credit approved
