SGUS Programme

(SCTP) UX Design and Digital Product Management

Course Provider

Centre for Professional and Continuing Education (PaCE@NTU)

Certification

Continuing Education and Training Certificate

Introduction

This programme is designed by industry experts to cover the key aspects of User Experience (UX), User Interface (UI) Design and Product Management to enable learners to excel in a career in this exciting and highly in-demand field. UX Design and Product Management combine problem-solving, creativity, empathy, logic, and technical skills to create user-centric digital experiences that meet customers' needs to enable and maintain a positive connection to a company's brand.

Throughout the course, trainees will gain essential hands-on experience in all of the key aspects of the UX design process. This includes planning and conducting UX research, defining users' needs, ideating solutions, rapid prototyping, building and testing low/mid-fidelity wireframes to high-fidelity interactive prototypes, designing impactful UI mockups, and crafting design systems.

Trainees will also learn the foundations of product management, including Scrum and Agile, providing them with the core skills to be productive in product design teams in a start-up, agency, and/or product company settings.

This programme covers both synchronous and asynchronous curated "flipped" content and project-based learning, combined with cohort-based peer learning, expert-led live sessions, and presentations for a holistic and well-rounded learning experience. Trainees will graduate with a solid understanding of how Human-Centred Design is applied in the design of digital products.

This is a part-time train-and-place programme facilitated over a period of 4 months.


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Course Availability

  • Date(s): 07 May 2024 to 06 Sep 2024

    Time: Weekdays: 7:00PM to 10:00PM, Saturday: 9:00AM to 1:00PM

    Venue: Virtual (Online), NTU e-Learning Platform & NTU@one-north campus

    Registration is closed.

  • Date(s): 26 Aug 2024 to 21 Dec 2024

    Time: Weekdays: 7:00PM to 10:00PM, Saturday: 9:00AM to 1:00PM

    Venue: Virtual (Online), NTU e-Learning Platform & NTU@one-north campus

    Registration Closing Date: 05 Aug 2024

Trainees will gain the necessary well-rounded knowledge and essential grasp in Human-Centred Design and User Experience for employment opportunities with tech, product companies and/or consulting agencies. They will learn the skills, tools and techniques relevant in launching or expanding a successful career as a UX or Product Designer or Product Manager:

  • The ability to integrate future-focused human-centred design thinking into your work, creating faster, simpler, and more intuitive experiences between humans and technology.
  • Gain fluency with the core UX design process, from user research to usability to interaction design, wireframing, prototyping, and user testing – with industry-leading platforms like Figma – to design intuitive digital experiences that provide meaningful and relevant experiences to users.
  • The ability to transfer a product’s development, business objectives, research, insights, content and layout into an attractive, usable and responsive experience for users that solve real problems under the Design Thinking frameworks.

Module Title

Synopsis

UX Fundamentals

In the digital age, creating meaningful design requires us to understand people who are different, anticipate what they will want to do, and provide them with the tools they need, exactly when they need them. The UX Designer role is to make a product or service usable, enjoyable, and accessible. While many companies design user experiences, the term is most often associated with digital design for websites and apps. "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products. Given the UX Designer's involvement at so many stages of a project's life cycle, UX Designers are one of the most in-demand positions in technology, with 87 percent of Hiring Managers saying that acquiring UX Designers is a top priority. In this course, we cover the fundamentals of user experience and the essential process of designing (digital or physical) products that are useful, easy to use, and delightful to interact with (enhancing user satisfaction). At the core of UX is ensuring that users find VALUE in what you are providing to them.

UX Design Foundation

User Experience Design (UXD or UED) is a design process whose sole objective is to design a system that offers a great experience to its users in the overall interaction a person has with a product, app, service, or website. Thus UXD embraces the theories of a number of disciplines such as user interface design, usability, accessibility, information architecture, and Human Computer Interaction. User experience (UX) design is about creating positive interactions between people and technology. It's the UX Designer's job to make sure that interaction is intuitive, easy-to-understand, and positive, validated with testing and data. You will learn about interaction design, how to brainstorm and ideate possible user-centric solutions, gamification, wireframe responsive websites and mobile apps, prototyping and testing processes.

Digital Product Management
Foundation

Product Management forms the backbone of all digital delivery teams. The essential skills and processes covered in this course are applicable in all digital projects, whether developing websites, web-based apps or software. This course is suitable for any inexperienced product managers, project managers and anyone else who wants to learn the foundational skills and techniques to manage the development, launch, growth, extension and continuous iterations/improvements of products, looking to drive success in a modern business, creating value through scalable customer-centric solutions and continuous delivery in the digital age.

UX Research Foundation

Good user research is key to designing a great user experience. It is how you will know your product or service will work in the real world, with real people through uncovering or validating real user needs, allowing user insights to guide the product design process before any heavy investment is made into the development. You will learn the most common qualitative and quantitative research methodologies and how to use key findings to aid design decisions.

UI Design Foundation

The User Interface(UI) is the means through which people interact with a product/service. UI Design is the process designers use to build interfaces in software or computerised devices, focusing on looks or style (aesthetic elements) while UX is about the experience a user has with a product or service. UI Designers aim to create interfaces for products and software, such as computers, home appliances, mobile devices, and other electronic devices – with the focus on maximising usability and the user experience – which users find easy to use and pleasurable. The goal of User Interface Design is to create a user interface that makes it easy, efficient, and enjoyable for users to interact with a product. Here you will learn about the foundation to branding, the principles of design, and gets hands-on practice in crafting design systems, impactful mockups, and how to collaborate with developers.

Data-Driven Design Foundation

To build a successful product design we have two key players, Data & Design – data will inform your decisions and help you to understand the user and make better design decisions which is fundamental to good design. More and more companies/startups are adopting rapid prototyping for user testing, and/or A/B testing to validate design decisions and move forward with the products and features. Data gives insight to designers, and those insights can help direct product design in the right way that can benefit or improve your business (or product design). Data is the input. Insights are the output. Data and analytics build off each other to deliver deep understanding, or insights, into your user base. Insights cannot be obtained without analytics, and analytics is useless without data. After which, you will learn how to visualise your data to make an impactful reporting/pitch.


Methodology

Our unique learning approach is based on Active Social Learning, where learners learn hands-on by interacting with peers through synchronous and asynchronous e-learning using the flipped classroom model, real-world portfolio projects, and direct access to our Mentors. The learning system is based on David Kolb's Experiential Learning Model, Honey & Mumford's Learning Styles, and the Learning Pyramid.


Graduate Support & Outcomes

Scope

Features

Industry-Focused Curriculum

Our curriculum is designed and developed with direct input from leading technology industry professionals worldwide and working with leading curriculum content providers. Our mission is to work with and support our learners, to deliver radically relevant learning experiences that equip them with the tools, skills, and technologies they need to succeed in the fast growing digital economy.

Industry & Mentor Networking

Our industry network of instructors and mentors includes professionals from some of the most recognized tech companies. Our talented team consists of experienced instructors, mentors, and industry subject matter experts, and ongoing networking support for our graduates, ensuring graduates get the necessary support they need to launch their careers.

Portfolio Accelerator- Real Projects

Our graduates work with real startups and hiring partners on projects that provide graduates with the portfolio they need in their job search through our Portfolio Accelerator programme. This project-based, experiential learning approach also allows graduates to learn essential soft skills, such as communicating with clients and the skills they will need in their career for any client-facing role.

Graduate Career Support

Our programme focuses on highly sought-after skills, which, combined with a qualifying admissions process, mentorship, and soft skills development, means that graduates are set up for success. We develop partner relationships with local employers and our global community through mentoring, portfolio projects, and hiring events to support our graduates once they have completed the programme.


Schedule

Please download programme schedule under "Course Availability".

* NTU reserves the right to change the date, mode/venue of lesson or cancel class due to unforeseen circumstances.

SkillsFuture Career Transition Programme (SCTP) supports mid-career individuals in acquiring industry-relevant skills to improve employability and pivot to new sectors or job roles. 

Trainees should have some related background that is relevant to the programme:

  • Individuals with professional experience in graphic design , research, marketing or product management, creative, design, digital product or research background looking to diversify/expand their skills and/or intending to switch to a UX/Research/Product Design or Product Management role;
  • Employed full-time and seeking upskilling within the tech industry. (e.g. Graphic/Digital/Visual/UI Designer, Product Manager, Frontend Developer);
  • Those with a degree/diploma/certificate in Human Computer Interaction, UX, Product Design, Design & Technology, Design Thinking, User Experience, Design & Visual Communication, Arts, Fine Arts, Advertising & Design, Mass Communication, Communication Technology, Communications & New Media, Digital Media, Usability Engineering, Product Design, Multimedia, Cognitive Science, Psychology, Computer Science, etc.


(All shortlisted applicants are subjected to pre-course assessment and interview before being accepted)

Standard Course Fee: S$13,080.00

 

SSG Funding Support

 Course fee

Course fee payable after SSG funding, if eligible under various schemes

 

BEFORE funding & GST

AFTER funding & 9% GST

Singapore Citizens (SCs) and Permanent Residents (PRs) (Up to 70% funding)

S$12,000.00

S$3,924.00

2 SCs aged ≥ 40 years old
SkillsFuture Mid-career Enhanced Subsidy (MCES)
(Up to 90% funding)

S$1,524.00

3 SCTP Additional Course Fee Funding Support (AFS) (Up to 95% funding)

This funding is only applicable to eligible applicants

S$924.00

• NTU/NIE alumni may utilise their $1,600 Alumni Course Credits. Click here for more information.

1Cat-A SSG Funded Courses - Eligible Singapore Citizens and PRs must attain at least 75% training attendance and passed all associated assessments in order to be eligible to enjoy up to 70% of the course fee. Learners will have to bear the full courses fee upon failure to meet either one of the requirements. 
2Mid-career Enhanced Subsidy (MCES) - Singaporeans aged 40 and above must attain at least 75% training attendance and passed all associated assessments in order to be eligible to enjoy subsidies up to 90% of the course fee. 
3Additional Funding Support (AFS)- Individuals must be Singapore Citizens and meet one of the following eligibility criteria:
a) Long-term unemployed individuals (unemployed for six months or more);or
b) Individuals in need of financial assistance – ComCare Short-to-Medium Term Assistance (SMTA) recipients or Workfare Income Supplement (WIS) recipients; or
c) Persons with Disabilities. 
Read more about funding
Mr Joshua Wang

Mr Joshua Wang

With over 10 years of experience in the tech industry, Joshua specialises in strategic communications, with focus on User Experience and consulting.

A former digital consultant in Ernst & Young, he provides consultancy services for enterprise businesses and engages with stakeholders and technology teams to define future digital experiences. Joshua is also a part of the UI/UX and Design Thinking panel for PIXEL’s project-based coaching and has provided training to Singapore-based start-ups and SMEs to enhance their user experience of digital products and services.

Josh is also passionate about giving back to the design community and believes that design education and knowledge should be made available for all and designers who are breaking into the UX space should be provided a platform to shine. He is a mentor on ADPList and Springboard and is also privileged to be in the top 10% mentors across Asia Pacific.

On the side, Joshua does illustrations and has the privilege to be commissioned by Microsoft to do up their office mural and got featured in CLEO magazine for his mural works.

 

Mr Hanson Yap

Mr Hanson Yap

Hanson Yap is an acclaimed Product Marketing Leader, boasting over 20 years of experience in Product Management, Marketing Strategy, and Leadership. He thrives at the nexus of Technology, Commerce, and Storytelling, utilizing data-driven insights to architect compelling marketing campaigns that resonate with audiences and drive significant product growth.

Hanson's journey spans across two continents, making an indelible impact on private companies and Fortune 500 giants, notably Microsoft and Apple. His portfolio features remarkable collaborations with influential partners such as Adobe, contributing to transformative projects that pushed boundaries and ignited growth.

His diverse expertise encompasses sectors from tech to retail, from in-house product management to marketing strategy. Hanson has consistently operated across various business models, including B2C, B2B, and partnerships, in both the hardware and software realms.

Hanson's voice resonates beyond boardrooms; he has been a compelling advocate for products and ideas, effectively shaping perception among key stakeholders from press to partner C-suite. His academic pursuits in Business and Information Technology, along with his accolades, underline his commitment to perpetual learning and excellence.

Hanson holds a Masters of Business (With Merit) from the Australian National University, and a Bachelor in Information Technology (Dean’s List) from the University of Queensland placing in the Top 15% of the Cohort giving him a Golden Key International Honour Society Award.

Beyond the professional sphere, Hanson is a certified lifeguard, an avid diver, and a tennis enthusiast, revealing a character shaped by discipline, passion, and a zest for life. His journey underlines a singular mission: To leverage his experience and skills to create meaningful, impactful experiences in the tech world - one product at a time.

 

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