Associate Professor Guan Chong

Associate Professor Guan Chong
Associate Professor in Marketing
Deputy Director in the Office of Graduate Studies 
Singapore University of Social Sciences (SUSS)

Dr Guan Chong is Associate Professor in Marketing and Deputy Director in the Office of Graduate Studies, Singapore University of Social Sciences (SUSS), Singapore. Dr Guan completed her PhD in Marketing at Nanyang Business School, Nanyang Technological University, and her undergraduate studies in Marketing at Guanghua School of Management, Peking University, China.

Her research interests lie in the area of consumer decision making on digital platforms. Her publications appear in leading journals such as European Journal of Marketing, Journal of Interactive Marketing, Journal of Business Research, Telecommunications Policy, Psychology & Marketing, and DATABASE. She is an editorial board member of Internet Research.

With more than 10 years of teaching experience, Dr Guan has taught various digital marketing courses at the undergraduate, graduate and executive levels. She has consulted business practices and conducted corporate trainings on social media analytics, AI in marketing and other emerging areas. 

关冲 副教授
新加坡新跃社科大学（SUSS）市场学副教授、研究生办公室副主任

关冲博士，现任新加坡新跃社科大学（SUSS）研究生办公室副主任，市场学副教授，Internet Research编辑委员会成员。本科毕业于北京大学光华管理学院市场营销系，博士毕业于南洋理工大学南洋商学院营销系。主要从事数字平台上的消费者决策领域的研究。其主要研究成果发表于European Journal of Marketing, Journal of Interactive Marketing, Journal of Business Research, Telecommunications Policy, Psychology & Marketing, DATABASE等核心学术期刊。主要教学方向包括研究方法，数字营销，数据分析等本科，研究生及高管课程。深入多家企业进行案例研究，为企业就社交媒体分析以及人工智能在营销中的运用等新兴领域提供咨询与培训服务。