Communication professionals, both senior inhouse executives and experienced consultants, have the opportunity of a lifetime to play an ever more significant role, serving as a social antenna, guiding policy matters and strategy, and engaging with multiple stakeholders, communicating what their organisations, or clients are, stand for and aim to achieve. In this lab, our research focuses on the communicator’s role, foundational concepts, stakeholder engagement and strategic sector communication. Our past research has looked at contemporary issues like corporate purpose, the future of the chief communication officer, and employee engagement.