Information Management and Research Centre (IMARC) plays an important industry-facing role, linking researchers working in digital innovation and transformation with those in business analytics with corporations, while fronting Nanyang Business School’s thought leadership in these domains. We focus on contemporary topics such as digital platform innovations, digital transformation, mobile commerce and social media, business analytics, and Artificial Intelligence (AI). And we pride ourselves on the rigorous and relevant research conducted, that provides insights and impact to the industry.