IMARC plays an important industry-facing role, linking researchers working in the space of digital innovations and transformations and in business analytics with corporations, and fronting Nanyang Business School (NBS)'s thought leadership in these domains. Our researchers work on contemporary topics such as digital platform innovations, digital transformation, mobile commerce and social media, business analytics and AI, etc. We pride ourselves on the rigorous and relevant research conducted, that provides insights and impact to the industry. 


Our Research

Typical research projects are conducted by university faculty in close collaboration with industry partners in Singapore/Asia, with a focus on understanding, integrating, creating and disseminating new concepts and best practices in the management and use of digital technology. These projects are often supported by university-level or external industry funding.

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