Chloe Lim

A transformational executive with the ability to blend creativity and data, Chloe Lim is the “go-to” marketing leader for innovative tech companies. Throughout her distinguished career, she has architected groundbreaking, category-defining marketing initiatives across diverse sectors—including travel, social media, and fintech—for globally recognized brands such as PayPal, Instagram, WhatsApp, and beyond. Her exceptional ability to catalyse exponential growth and fortify revenue architecture has consistently delivered measurable impact across every organization and team under her stewardship.  

Chloe Lim brings over twenty-five years of marketing expertise cultivated within technology-pioneering organizations. Most recently, she spearheaded Meta's comprehensive marketing operations for Facebook, Instagram, Messenger, and WhatsApp throughout the Asia Pacific region. As the region's principal marketing executive, she oversaw consumer, business, and product marketing teams and orchestrated the overarching brand positioning and strategic marketing vision for Meta's entire portfolio of brands. 

Before Meta, she held key marketing leadership roles at PayPal where she led marketing strategy and development for PayPal across 11 markets in Asia, including China, India, Hong Kong, Taiwan, South Korea, Singapore, Malaysia, the Philippines, Thailand, Indonesia, and Vietnam. Chloe built and oversaw the consumer and marketing teams through IPO and market entries.  

 

In addition to transforming and leading marketing teams, Chloe is also recognised as a deeply commercial leader and had full P&L responsibility in prior roles, including as Group Vice President of Orbitz Worldwide, where she was Managing Director of HotelClub and its three businesses – HotelClub.com, RatesToGo.com, and Asia-hotels.com. She was based in Sydney, Australia, with global responsibilities spanning 20 teams around the world.

Passionate about digital commerce and AI in the APAC region, Chloe has been involved with nurturing different startups throughout her career. She is respected as an energetic business builder and creative marketer, having been a founding member of successful start-ups in APAC, including HotelClub and Soundbuzz. She is currently an investor in tech businesses in the region.

 

Chloe holds a Bachelor of Business degree from Nanyang Business School, Nanyang Technological University, Singapore.