ABCC-2026-004: "Every Mood Lifted: Scaling Scent by SIX Without Sacrificing Its Soul"  

Category: Entrepreneurship

Abstract: In January 2026, Jason Lee, founder of Singapore fragrance company Scent by SIX, faces a defining strategic decision. A major institutional ambient scenting contract could generate revenue equivalent to approximately 40% of the firm's annual turnover and accelerate regional growth. However, fulfilling the contract would require significant operational expansion and could divert resources away from the community partnerships, artisanal craftsmanship, and emotional storytelling that differentiate the brand. Students evaluate the strategic, financial, operational, and identity implications of accepting, rejecting, or renegotiating the opportunity while balancing growth ambitions against purpose-driven entrepreneurship.