Projects (Prof Jack Qiu)

TECNO

TECNO, a technology brand, is partnering with the Asian Communication Research Centre (ACRC) at Nanyang Technological University, Singapore (NTU Singapore), to better understand skin tone and smartphone portrait imaging preferences among consumers in Southeast Asia through scientific research. 

The research collaboration with ACRC aims to enhance TECNO Universal Tone technology by incorporating authoritative studies. Targeted surveys in Indonesia and the Philippines will be conducted to establish benchmarks for cultural preferences and to develop precise definitions for the representation of skin tones in Southeast Asian imagery. 

Results from the studies will contribute towards refining the cultural resonance of TECNO's smartphone portrait imaging solutions. 

Leading the research team is Professor Jack Qiu, Chair and Shaw Foundation Professor of Media Technology at NTU's Wee Kim Wee School of Communication and Information (WKWSCI). Other team members include Professor May O. Lwin as well as Associate Professor Elison Lim and Associate Professor Lewis Lim from the Nanyang Business School, NTU. Researchers include Nika Evangelista and Lila Nathania.