ThriveLab ‘nudgathon’ Kicks Off at Ideas Festival 2026

As part of the Ideas Festival 2026, ThriveLab was launched as a dynamic, hands-on platform aimed at exploring real-world challenges through behavioural insights.

The ‘nudgathon’ brought together more than 30 pre-university students alongside nearly 20 members of the public for a full day of collaborative learning and experimentation. Working in teams, participants unpacked behavioural problems and developed practical, evidence-based solutions, demonstrating how small, well-designed “nudges” can drive meaningful social impact.

The event was supported by dedicated mentors and featured a guest sharing by Serene Koh, Director of the Behavioural Insights Team (BIT) in Singapore. Her session provided valuable perspectives on the application of behavioural science in real-world settings.