Nudge

This 5-part CNA series uncovers the invisible forces behind our choices through the lens of some of our most long drawn struggles. In episode 2 about ‘Nudges To Eat Healthier’, Prof May O Lwin from WKCSCI explained how the supermarket is a complex ecosystem of nudges for consumers, and Nadhilla Velda Melia, Research fellow at Cradle@NTU designed an experiment to helped office workers eat healthier. In episode 3, ‘Nudges To Sway Minds’, Prof Gemma Calvert from NBS explained what neuromarketing is and how it can be used to persuade somehow who holds contradictory views. In the final episode on nudges to be happier, Assoc Prof Andy Ho from SSS explained how there are practical actions humans can take to synthesize happiness. 

Watch the series here