Published on 07 Oct 2024

The podcaster is the new politics power broker, and both the Harris and Trump campaigns know they have to kiss the ring

NTU Expert Comment: Business Insider, 7 October 2024

Former President Donald Trump and Vice President Kamala Harris disagree on a lot of things, but there's one thing they align on — reaching out to voters on podcasts. Saifuddin Ahmed, a communication professor at Singapore's NTU, said podcasts are effective in connecting "directly and authentically with younger, often politically disinterested audiences." "Podcasts offer a more casual and relatable setting for political messaging, which resonates well with younger audiences who often prefer lighter, less formal discussions over heavy policy talk," he said.

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