Prototyping and User Testing

Upon completion of this program, the successful learners with have reliably demonstrated the ability to understand and apply the underlying principles of:

- Low Fidelity Prototyping
- High Fidelity / Interactive Prototyping
- User Testing 
- Qualitative Research Methods
- A / B Testing 
- Data-Driven Design

Our curriculum is built through regular consultation with industry professional and hiring partners, and is designed to teach the skills, tools and technologies to meet the evolving needs and trends emerging in the tech industry.

Low Fidelity Prototyping

- Develop paper prototypes using Marvel
- Learn and apply techniques to develop usable wireframes for a website or simple application using Axure software

High Fidelity / Interactive Prototyping

- Designing an intuitive user interface, applying the principles of visual design
- Using InVision to create high fidelity prototypes and UI design

User Testing & Conversion Optimization

- Test and Measure the success of a UX design project employing learned User Testing techniques
- Optimize customer conversion through testing critical parts of a marketing channel
- Learn to test all forms of digital media including content, copy, ads, landing page optimization

A / B Testing & Data-Driven Design

- Understand fundamental concepts of performance measurement, comparison, and optimization through the development of a measurement model using Google Analytics
- Segmenting the target market and tracking customer behaviour throughout the conversion process with real time data and analytics
- Campaign tracking strategies and related analytics
- Filter digital marketing data for specific demographics using Google Analytics

User Interface Designer, User Experience Designer, Product Manager, UX Researcher, Information Architect, Graphic Designer, Web Designer, Communication Designer, Production Designer, Interactive Designer, Art Director, Creative Director

Standard Course Fee: S$2,160.00

SSG Funding Support	Course fee	Course fee payable after SSG funding, if eligible under various schemes
	BEFORE funding & GST	AFTER funding & 8% GST	AFTER funding & 9% GST
Singapore Citizens (SCs) and Permanent Residents (PRs) (Up to 70% funding)	S$2,000.00	S$648.00	S$654.00
Enhanced Training Support for SMEs (ETSS)		S$248.00	S$254.00
SCs aged ≥ 40 years old SkillsFuture Mid-career Enhanced Subsidy (MCES) (Up to 90% funding)

• NTU/NIE alumni may utilise their $1,600 Alumni Course Credits. Click here for more information.

Note: Course fee payment made before 1 Jan 2024 will be subject to GST at 8%, and payment made on or after 1 Jan 2024 will be subject to GST at 9%.