Prototyping and User Testing

Course Provider

Centre for Professional and Continuing Education (PaCE@NTU)

Certification

Continuing Education and Training Certificate

Introduction

Learn how to design highly usable apps and websites, by applying the key principles of usability, prototyping and user testing. Starting with low fidelity prototyping, learners will refine their designs through higher fidelity interactive prototypes, and learn about the fundamental techniques of qualitative research, and usability and A/B testing.


Course Availability

  • Date(s): 28 to 29 Sep 2021

    Time: 9:00AM to 5:00PM

    Venue: NTU@one-north campus, Executive Centre (Buona Vista)

    Registration is closed.

  • Date(s): 16 to 17 Nov 2021

    Time: 9:00AM to 5:00PM

    Venue: NTU@one-north campus, Executive Centre (Buona Vista)

    Registration Closing Date: 01 Nov 2021

Upon completion of this program, the successful learners with have reliably demonstrated the ability to understand and apply the underlying principles of:

- Low Fidelity Prototyping
- High Fidelity / Interactive Prototyping
- User Testing 
- Qualitative Research Methods
- A / B Testing 
- Data-Driven Design

Our curriculum is built through regular consultation with industry professional and hiring partners, and is designed to teach the skills, tools and technologies to meet the evolving needs and trends emerging in the tech industry.

Low Fidelity Prototyping

- Develop paper prototypes using Marvel
- Learn and apply techniques to develop usable wireframes for a website or simple application using Axure software

High Fidelity / Interactive Prototyping

- Designing an intuitive user interface, applying the principles of visual design
- Using InVision to create high fidelity prototypes and UI design

User Testing & Conversion Optimization

- Test and Measure the success of a UX design project employing learned User Testing techniques
- Optimize customer conversion through testing critical parts of a marketing channel
- Learn to test all forms of digital media including content, copy, ads, landing page optimization

A / B Testing & Data-Driven Design

- Understand fundamental concepts of performance measurement, comparison, and optimization through the development of a measurement model using Google Analytics
- Segmenting the target market and tracking customer behaviour throughout the conversion process with real time data and analytics
- Campaign tracking strategies and related analytics
- Filter digital marketing data for specific demographics using Google Analytics

User Interface Designer, User Experience Designer, Product Manager, UX Researcher, Information Architect, Graphic Designer, Web Designer, Communication Designer, Production Designer, Interactive Designer, Art Director, Creative Director

Standard Course Fee: S$2140.00


Course fee payable after SSG funding, if eligible under various schemes

Cat-A SSG Funded Courses

S$642.00

Enhanced Training Support for SMEs (ETSS)

S$242.00

Mid-Career Enhanced Subsidy (MCES)

S$242.00

  • All fees stated are inclusive of 7% GST
  • NTU/NIE alumni may utilise their $1,600 Alumni Course Credits. Click  here for more information. 
Read more about funding