CET6001 Introduction to Entrepreneurship

Course Provider

NTU Entrepreneurship Academy (NTUpreneur)



Academic Unit



This course enables learners to form a general understanding of entrepreneurship and it lays a good foundation for students to develop further skills and more specific knowledge in related areas.

Entrepreneurship is more than merely writing up a business plan. Thus, the course, through practical pedagogical approaches to teaching, seeks to encourage entrepreneurial thinking and the integration of course readings, real life cases/ examples and the collective experience of learners. Learners will study entrepreneurship theoretical frameworks that help to conceptualize and develop new enterprise, supplemented by the practical application through active participation in a highly interactive class and group discussions, including class projects and case studies. 


The course is part of:
- Graduate Certificate in Technopreneurship and Innovation
FlexiMasters in Technopreneurship and Innovation

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Course Availability

  • Date(s): 17 Aug 2024 to 28 Sep 2024

    Time: 9:30AM to 5:00PM

    Schedule: Download here

    Venue: Synchronous learning and Self-paced learning; Delivered in English

    Registration Closing Date: 20 Jul 2024

 At the end of the course, learners are able to:

  1. Learners will understand the theories of Entrepreneurship and how Entrepreneurs think.
  2. Learners will be able to utilize ideas, concepts, tools, and skills to develop and idea to a business model and to a business plan.
  3. Learners will understand current trends and identify strategies to create success for their new ventures. 


    Topics covered

    1. Introduction to Entrepreneurship
    2. Overview of the Entrepreneurial Process & Related Ecosystem
    3. Creativity, Innovation and Opportunity Recognition
    4. Six Practical Theories (including Improvisation, Bricolage, Effectuation, End-User-Modification, Exaptation & The Lean StartUp)
    5. The Business Model Canvas & The Lean Canvas
    6. Entrepreneurial Growth through Licensing, Franchising & Microfranchising
    7. Screening Venture Opportunities
    8. The Business Plan
    9. The Business Plan Part 2: Marketing & Operations
    10. The Business Plan Part 3: Finance & Packaging
    11. The Business Plan Part 4: Advocacy & CritiqueTea
    12. Team Presentation and course wrap up

      Suitable for current and aspiring tech innovators and startup founders, as well as corporate executives and civil servants who wish to broaden their competencies and make a difference in the future economy.

      Standard Course Fee: S$5,832

      SSG Funding Support


      Course fee payable after SSG funding, if eligible under various schemes


      Fee BEFORE funding & GST

      Fee AFTER funding & 8% GST

      Singapore Citizens (SCs) and Permanent Residents (PRs) (Up to 70% funding)



      Enhanced Training Support for SMEs (ETSS)


      SCs aged ≥ 40 years old
      SkillsFuture Mid-career Enhanced Subsidy (MCES)
      (Up to 90% funding)

      • NTU/NIE alumni may utilise their $1,600 Alumni Course Credits. Click here for more information.

      Read more about funding


      ​CET6002 Entrepreneurial Marketing and Business Development3
      CET6003 New Venture Financing3
      CET6006 Managing Growing Ventures3
      CET6007 Technopreneurial Mindset3

      Listed courses are:

      • Credit-bearing and stackable to Graduate Certificate in Technopreneurship and Innovation (9AU) and FlexiMasters in Technopreneurship and Innovation (15AU).