Advanced Negotiation Skills in Business Applications

Course Provider

Centre for Professional and Continuing Education (PaCE@NTU)


Continuing Education and Training Certificate


In an economic downturn, a clear understanding of the business situation equipped with effective negotiating skills can help you score better deals. Regardless of the nature of the deal, intelligent negotiating skills are required to reach an outstanding outcome.

In this 2-day course, you will examine how to negotiate on a principle negotiation model, measure the success of negotiations, and evaluate why negotiations succeed or fail. This programme is designed for senior executives and managers who are looking to strengthen and sharpen their skills and strategies to deal with the most complex and challenging aspects of the negotiation process, in order to achieve lasting agreements with added value. Informative and highly practical, this programme includes role plays, exercises and simulations relating to a range of negotiation contexts. You will learn to think creatively, establish a favorable climate, and create innovative agreements.

Course Availability

  • Date(s): 15 to 16 Mar 2023

    Time: 09:00AM - 05:00PM

    Venue: NTU@one-north campus, Executive Centre (Buona Vista)

    Registration Closing Date: 01 Mar 2023

  • Date(s): 24 to 25 May 2023

    Time: 09:00AM - 05:00PM

    Venue: NTU@one-north campus, Executive Centre (Buona Vista)

    Registration Closing Date: 10 May 2023

The following are the objectives for the course:

1. To use business psychology to effectively achieve positive results for both parties
2. To conduct the exploratory stage effectively to gain useful insights of your opponent’s position
3. To understand and interpret signals and other non-verbal gestures
4. To know one’s own negotiation styles, strengths and weaknesses
5. To understand and use power tactics
  1. The Exploration Stage determines the seasoned Negotiator
    • How you probe and ask questions will determine your ability to identify hidden agendas and aspirations of your opponent.
  2. Understanding the way a person process information and the way they think
    • Understanding oneself as well as others will enable you to better prepare at the negotiation table. You will be able to determine the areas of weaknesses of the opponent, and use them to your team’s advantage. You will be able to conclude the negotiation with perceived benefits to the other party.
  3. Understanding signals and other non-verbal gestures
    • Learning how to read the body language and other signals of the opponent is a valuable skill as it can cue you to knowing if the other party is telling the truth during negotiations.
  4. Advanced communication skills
    • Important communication skills such as listening, presenting and questioning can help you emerge victorious in the exchanges of concessions during negotiation.
  5. How to conclude agreements that last
    • Successful negotiation is not about you winning at the expense of the other party. It is about how to make the other party understand your side of things and how they can see benefits for themselves in the deal. A successful negotiation is one in which both parties end up win-win, and are willing to do more deals in future.

Middle and senior managers in a company, project managers, procurement managers, real estate managers, etc.

    Standard Course Fee: S$1,296.00

    SSG Funding Support

     Course fee

    Course fee payable after SSG funding, if eligible under various schemes


    BEFORE funding & GST

    AFTER funding & 7% GST

    AFTER funding & 8% GST

    Singapore Citizens (SCs) and Permanent Residents (PRs) (Up to 70% funding)




    Enhanced Training Support for SMEs (ETSS)



    SCs aged ≥ 40 years old
    SkillsFuture Mid-career Enhanced Subsidy (MCES)
    (Up to 90% funding)

    • NTU/NIE alumni may utilise their $1,600 Alumni Course Credits. Click here for more information.

    Note: Course fee payment made before 1 Jan 2023 will be subject to GST at 7%, and payment made on or after 1 Jan 2023 will be subject to GST at 8%.        

    Read more about funding
    Mr Kevin Ryan

    Mr Kevin Ryan

    Kevin Ryan has spent over 35 years examining how we can communicate more effectively in business, specifically in customer service and sales.  One of the fascinating areas of research is how to interpret a customer’s non-verbal communication – particularly their body language.  He was one of the first sales trainers to teach the principle of feeding back to a client what their body was saying - creating a higher level of rapport and trust in the business relationship.

    His corporate experience includes every level from running a small business to board member of a multi-million dollar organisation.  For the past ten years he has coached and consulted to the most senior level in business, the professions and government.

    As a professional speaker, workshop leader, consultant and author, Kevin regularly works with groups across Australia, New Zealand and South-East Asia.  He has authored or co-authored ten books used in business and educational institutions around the world.  He has also written nearly 50 articles that have been featured in major daily newspapers and magazines in Australia and Asia.

    Kevin’s seminars and workshops always receive feedback about his energetic, entertaining delivery style, the engagement level of his activities and the practical, easily applicable techniques the participants take away.