Advanced Negotiation Skills in Business Applications

Course Provider

Centre for Professional and Continuing Education (PaCE@NTU)


Continuing Education and Training Certificate


In an economic downturn, a clear understanding of the business situation equipped with effective negotiating skills can help you score better deals. Regardless of the nature of the deal, intelligent negotiating skills are required to reach an outstanding outcome.

In this 2-day course, you will examine how to negotiate on a principle negotiation model, measure the success of negotiations, and evaluate why negotiations succeed or fail. This programme is designed for senior executives and managers who are looking to strengthen and sharpen their skills and strategies to deal with the most complex and challenging aspects of the negotiation process, in order to achieve lasting agreements with added value. Informative and highly practical, this programme includes role plays, exercises and simulations relating to a range of negotiation contexts. You will learn to think creatively, establish a favorable climate, and create innovative agreements.

Course Availability

  • Date(s): 26 to 27 Oct 2023

    Time: 09:00AM - 05:00PM

    Venue: NTU@one-north campus, Executive Centre (Buona Vista)

    Registration Closing Date: 12 Oct 2023

The following are the objectives for the course:

1. To use business psychology to effectively achieve positive results for both parties
2. To conduct the exploratory stage effectively to gain useful insights of your opponent’s position
3. To understand and interpret signals and other non-verbal gestures
4. To know one’s own negotiation styles, strengths and weaknesses
5. To understand and use power tactics
  1. The Exploration Stage determines the seasoned Negotiator
    • How you probe and ask questions will determine your ability to identify hidden agendas and aspirations of your opponent.
  2. Understanding the way a person process information and the way they think
    • Understanding oneself as well as others will enable you to better prepare at the negotiation table. You will be able to determine the areas of weaknesses of the opponent, and use them to your team’s advantage. You will be able to conclude the negotiation with perceived benefits to the other party.
  3. Understanding signals and other non-verbal gestures
    • Learning how to read the body language and other signals of the opponent is a valuable skill as it can cue you to knowing if the other party is telling the truth during negotiations.
  4. Advanced communication skills
    • Important communication skills such as listening, presenting and questioning can help you emerge victorious in the exchanges of concessions during negotiation.
  5. How to conclude agreements that last
    • Successful negotiation is not about you winning at the expense of the other party. It is about how to make the other party understand your side of things and how they can see benefits for themselves in the deal. A successful negotiation is one in which both parties end up win-win, and are willing to do more deals in future.

Middle and senior managers in a company, project managers, procurement managers, real estate managers, etc.

    Standard Course Fee: S$1,296.00

    SSG Funding Support

     Course fee

    Course fee payable after SSG funding, if eligible under various schemes


    BEFORE funding & GST

    AFTER funding & 7% GST

    AFTER funding & 8% GST

    Singapore Citizens (SCs) and Permanent Residents (PRs) (Up to 70% funding)




    Enhanced Training Support for SMEs (ETSS)



    SCs aged ≥ 40 years old
    SkillsFuture Mid-career Enhanced Subsidy (MCES)
    (Up to 90% funding)

    • NTU/NIE alumni may utilise their $1,600 Alumni Course Credits. Click here for more information.

    Note: Course fee payment made before 1 Jan 2023 will be subject to GST at 7%, and payment made on or after 1 Jan 2023 will be subject to GST at 8%.        

    Read more about funding
    Mohamed Ali

    Mr Mohamed Ali

    Mohamed Ali has been a mentor and consultant trainer for the past 15 years. His venture into corporate training was a natural extension of his profession. He is a writer and director for television and other digital platforms. He has written winning concepts for over 70 television programmes in the last 15 years. He has delivered programmes to many organisations including SMEs, MCS and Government Agencies locally and internationally. Ali's areas of specialisation include crisis management, creativity, interview skills, leadership skills, media training negotiation skills,presentation skills, public speaking and and strategic planning.

    Some of his clients include the Singapore Police Force, Mediacorp, CPF Board, Singapore Media Academy, Institute of Policy Studies, Ministry of Education, NUS, IMDA and the National Film Development Corporation of Malaysia.

    Mohd Ali’s started his career as a Police Officer with the Singapore Police Force. He was then invited to join Mediacorp. As the Senior Programming Director in Mediacorp. he He was also appointed as a director on the board of the MES Group of Companies which the largest operator of foreign workers dormitory in Singapore. He spearheaded the group’s venture in the Middle East, namely Qatar. He is now the managing director of TheMedia Pte Ltd which engages in both television production and corporate training.

    Mohd Ali’s coaching clinics draws directly from his work experience. He shares lots of real-life experiences in his sessions. Ali has always received rave reviews for his workshops. Participants have consistently found him to be one of the most engaging trainers.
    Mohd Ali’s years of experience in C suite positions has equipped him with effective negotiation skills and communication skills. He headed the team at the MES Group which negotiated and won a business contract from Barwa to manage a workers city build to house 50 000 foreign workers. His experience as a Senior Investigating Officer in the Singapore Police Force required him to use negotiation skills to save lives. As a head of TV stations, he has negotiated with numerous industry partners in creating and procuring content for Mediacorp.

    Mohamed Ali graduated with an Honours Degree in Philosophy from the National University of Singapore. Mohamed Ali obtained a master’s degree in film and television Production from the University of Bristol (UK). He pursued his degrees as a recipient of the Public Service Commission Police Scholarship and the prestigious Chevening scholarship offered by British government to a very select group of the mid-career professionals in Commonwealth Countries, respectively.