(SCTP) Digital Marketing

Module Title

Synopsis

Tapping into the Power of Social Media Marketing

This module aims to provide trainees with an in-depth understanding of social media marketing, and equips trainees with the ability to set up and optimize the social media platforms, and launch an e­ffective marketing campaign through a practical hands-on approach. The module is designed to equip individuals with the fundamental knowledge and relevant skill sets relating to social media marketing platforms like Facebook, Instagram, YouTube and LinkedIn to conduct social media audits, set up social media calendars and leverage social media management tools for marketing.

Content Creation for Marketing

This module aims to provide trainees with an in-depth understanding of content creation for marketing, and expose them to successful marketing campaigns and SEO rankings! Research has shown that 75% of the marketers found producing engaging content challenging, what more producing them regularly.

Creating great content that delights the audience and engenders trust in your brand will set you apart from the rest of the competition

A Practical Approach to Search Engine Marketing

This module is designed to equip the trainees with the fundamental knowledge and skill sets in Google Ads to improve their quality scores and stretch the budgets spent on search engine marketing campaigns.

Trainees will learn about the various kinds of ads available, how to review landing pages, understand the hierarchy levels of campaigns, and how to interpret data collected for future ad improvements.

Gaining Customer Insights with Digital Marketing Analytics

This module focuses on the use of digital analytics for trainees to be able to garner actionable insights and discover customers’ needs and wants, measure results and optimse speci‑c social media channels and paid campaigns. The ability to apply digital analytics will equip participants with the essential skills to improve existing marketing strategies, establish Key Performance Indices (KPI) for ROI tracking and in turn, improve the business revenue.

A Practical Approach to Search Engine Optimization

This module equips participants with the fundamental knowledge and concept of SEO to create site architecture, conduct e­ective keyword research, understand the factors a­ecting their rank positioning, perform SEO audits, and monitor the SEO performance of websites.

Trainees will also learn how to build quality backlinks and take part in hands-on sessions to apply the knowledge and reinforce their learning experience.

e-Commerce - Strategies for Selling Online in the Digital Age

In this module, trainees will learn more about the emerging trends in the e-Commerce landscape and find out how they may affect their business. Trainees will also explore di­erent e-Commerce solutions and pricing strategies that will cater to current business needs. They will also be guided through the process of creating an e-Commerce store for a business of choice through a hands-on coaching session so that they can continue to stay competitive in the digital era.

Scope

Features

Curriculum for real-world needs

Our curriculum is purposefully designed based upon the real-life experiences of our industry seasoned trainers to ensure that the most effective, relevant, and practical knowledge and skill sets are imparted to our trainees. Our tried and tested content give our trainees the best chance of success as they embark on their new careers in digital marketing in the highly competitive business landscape.

Experts guidance and sharing

During the course of the programme, our trainees will be instructed and mentored by some of the most experienced and successful practitioners in the digital marketing space. Our network of trainers bring with them a wealth of experiences from different business domains, and offers our trainees a wide-ranging perspective of the challenges unique to each of these businesses both locally and abroad, from MNCs to local enterprises and SMEs.

Build up experiences as you learn

Beyond classroom works, our modules each encompasses a hands-on session to give our trainees the opportunity to apply what they are taught and put their skills to test through project works based of real-life problems. These practical sessions ensure that our trainees are sufficiently exposed to handle the myriad of demands in the real world confidently and proficiently while honing their softer skill sets to be better team players and effective communicators.

Employability assistance for trainees

Leveraging the wide networks of our seasoned trainers in the digital marketing space, and the strong relationships they built with past customers from MNCs and SMEs, our trainees who are keen to pursue a digital marketing career will be well-positioned to connect with potential employers upon graduation, complete with a Credential portfolio of relevant project works to showcase their proficiency and experience.