SGUS Programme

(SCTP) Digital Marketing

Course Provider

Centre for Professional and Continuing Education (PaCE@NTU)

Certification

Continuing Education and Training Certificate

Introduction

With the rapid rise of digital technologies, the world is more interconnected than ever as interactions in the digital realm continues to grow in both size and span. For businesses, the digital domain presents a whole new world of opportunities with its enormous customer reach and the pathway for businesses to demonstrate their value and favorably shape customers’ experiences. For any business to fully exploit its commercial potential in the digital space, effective digital marketing is vital.

The programme is specially curated to provide learners with a strong understanding of the changing fundamentals of marketing necessary to be successful in the thriving digital space, and equips them with the practical knowledge and skill sets to strategize, plan and execute effective digital marketing campaigns utilizing a suite of market-ready and market-proven digital marketing tools.

 

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Course Availability

  • Date(s): 25 Feb 2023 to 02 Sep 2023

    Time: Weekdays: 7:00PM to 10:00PM, Saturday: 9:00AM to 3:00PM (once-a-month)

    Venue: Virtual (Online), NTU e-Learning Platform & NTU@one-north campus

    Registration Closing Date: 04 Feb 2023

This is a 6-month course designed by experienced industrial practitioners to cover the key aspects of Digital Marketing that will enable trainees to excel as a Digital Marketer in today's digital business landscape.

Module Title

Synopsis

Tapping into the Power of Social Media Marketing

This module aims to provide trainees with an in-depth understanding of social media marketing, and equips trainees with the ability to set up and optimize the social media platforms, and launch an e­ffective marketing campaign through a practical hands-on approach. The module is designed to equip individuals with the fundamental knowledge and relevant skill sets relating to social media marketing platforms like Facebook, Instagram, YouTube and LinkedIn to conduct social media audits, set up social media calendars and leverage social media management tools for marketing.

Content Creation for Marketing

This module aims to provide trainees with an in-depth understanding of content creation for marketing, and expose them to successful marketing campaigns and SEO rankings! Research has shown that 75% of the marketers found producing engaging content challenging, what more producing them regularly.

Creating great content that delights the audience and engenders trust in your brand will set you apart from the rest of the competition

A Practical Approach to Search Engine Marketing

This module is designed to equip the trainees with the fundamental knowledge and skill sets in Google Ads to improve their quality scores and stretch the budgets spent on search engine marketing campaigns.

Trainees will learn about the various kinds of ads available, how to review landing pages, understand the hierarchy levels of campaigns, and how to interpret data collected for future ad improvements.

Gaining Customer Insights with Digital Marketing Analytics

This module focuses on the use of digital analytics for trainees to be able to garner actionable insights and discover customers’ needs and wants, measure results and optimse speci‑c social media channels and paid campaigns. The ability to apply digital analytics will equip participants with the essential skills to improve existing marketing strategies, establish Key Performance Indices (KPI) for ROI tracking and in turn, improve the business revenue.

A Practical Approach to Search Engine Optimization

This module equips participants with the fundamental knowledge and concept of SEO to create site architecture, conduct e­ective keyword research, understand the factors a­ecting their rank positioning, perform SEO audits, and monitor the SEO performance of websites.

Trainees will also learn how to build quality backlinks and take part in hands-on sessions to apply the knowledge and reinforce their learning experience.

e-Commerce - Strategies for Selling Online in the Digital Age

In this module, trainees will learn more about the emerging trends in the e-Commerce landscape and find out how they may affect their business. Trainees will also explore di­erent e-Commerce solutions and pricing strategies that will cater to current business needs. They will also be guided through the process of creating an e-Commerce store for a business of choice through a hands-on coaching session so that they can continue to stay competitive in the digital era.



Methodology

Through project works, trainees will build up valuable hands-on experience in strategizing and optimizing digital platforms, interpreting critical marketing analytics, and orchestrating effective search engine campaigns with the use of the right marketing tools to get their Digital Marketing career off to a flying start!

 

Graduate Support & Outcomes

Scope

Features

Curriculum for real-world needs

Our curriculum is purposefully designed based upon the real-life experiences of our industry seasoned trainers to ensure that the most effective, relevant, and practical knowledge and skill sets are imparted to our trainees. Our tried and tested content give our trainees the best chance of success as they embark on their new careers in digital marketing in the highly competitive business landscape.

Experts guidance and sharing

During the course of the programme, our trainees will be instructed and mentored by some of the most experienced and successful practitioners in the digital marketing space. Our network of trainers bring with them a wealth of experiences from different business domains, and offers our trainees a wide-ranging perspective of the challenges unique to each of these businesses both locally and abroad, from MNCs to local enterprises and SMEs.

Build up experiences as you learn

Beyond classroom works, our modules each encompasses a hands-on session to give our trainees the opportunity to apply what they are taught and put their skills to test through project works based of real-life problems. These practical sessions ensure that our trainees are sufficiently exposed to handle the myriad of demands in the real world confidently and proficiently while honing their softer skill sets to be better team players and effective communicators.

Employability assistance for trainees

Leveraging the wide networks of our seasoned trainers in the digital marketing space, and the strong relationships they built with past customers from MNCs and SMEs, our trainees who are keen to pursue a digital marketing career will be well-positioned to connect with potential employers upon graduation, complete with a Credential portfolio of relevant project works to showcase their proficiency and experience.


Schedule

Please download programme schedule under "Course Availability".

* NTU reserves the right to change the date, mode/venue of lesson or cancel class due to unforeseen circumstances.

SkillsFuture Career Transition Programme (SCTP) supports mid-career individuals in acquiring industry-relevant skills to improve employability and pivot to new sectors or job roles.

The minimum entry requirements are:

Singapore Citizens and Permanent Residents interested to switch career into the field of Digital Marketing, meeting the following criteria:

    I. GCE ‘O’ level with minimum 2 years relevant working experience; OR 
   II. GCE ‘A’ Level; OR
  III. Polytechnic diploma; OR
  IV. NITEC in any specialization with 3 years working experience 
   V. English Language Proficiency: IELTS 5
  VI. Computer Literacy (Intermediate Level)
 VII. Familiar with MS Word and PowerPoint
VIII. Must possess a laptop or desktop

(Applicants are subjected to pre-course assessment and interview before being accepted)

Standard Course Fee: S$12,960.00

SSG Funding Support

Course Fee 

Course fee payable after SSG funding, if eligible under various schemes

 

BEFORE funding & GST

AFTER funding & 7% GST

AFTER funding & 8% GST

Singapore Citizens (SCs) and Permanent Residents (PRs) (Up to 70% funding)

S$12,000.00

S$3,852.00

S$3,888.00

SCs aged ≥ 40 years old
SkillsFuture Mid-career Enhanced Subsidy (MCES)
(Up to 90% funding)

S$1,452.00

S$1,488.00

SCTP Additional Course Fee Funding Support (AFS) (Up to 95% funding)

This funding is only applicable to eligible applicants

S$852.00

S$888.00

  • All fees stated are inclusive of prevailing GST
  • NTU/NIE alumni may utilise their $1,600 Alumni Course Credits. Click here for more information.
Read more about funding
Ms Cecil Lum

Ms Cecil Lum

Cecil Lum specialises in both traditional and digital marketing. She started her career as an account manager, managing a few outbound campaigns to generate business leads for her clients. During her tenure with the call center, she provided a continuous training platform to facilitate and inspire her team of customer service representatives to improve their products, call processes and system knowledge. She took on a strategic marketing role for APAC region for an offshore marine corporation through brand presence establishment. In 2016, Cecil moved on to a cloud technology company to lead her digital marketing team in long term marketing strategic planning and implementation of digital marketing activities including social media marketing, content marketing, website management and search engine optimization.

Cecil holds a Master of Business Administration. She is currently a ACTA-certified trainer with Intangibles Consultancy Pte Ltd.

 

Mr Ang Tze Wei

Mr Ang Tze Wei

Ang Tze Wei has more than a decade of industry experience and is a dedicated trainer for professional diploma courses, specializing in digital marketing series encompassing social media strategies, search engine marketing, eCommerce, Google Analytics and search engine optimization.

His professional experiences include robotic, coding, computer network security research, project lead for system integration projects involving campus wide enterprise access control system, radio-frequency identification (RFID) card access system, turnstiles system and software architect for high availability 2 factor authentication servers for clients including banks and corporate institutions.

Tze Wei holds a bachelor of information technology and was in the dean’s list. He is currently a ACLP-certified trainer with Intangibles Consultancy Pte Ltd.


Mr Koh Yoet Siang

Mr Koh Yoet Siang

Yoet Siang is the Founder of Republic Asia, a 360°  marketing agency. He has more than a decade of marketing experience and has worked across 15 industry verticals, both at the client-side and agency-side. Collectively, his agency has worked on more than 210 digital projects, ranging from SEO/SEM, web/ mobile app developments to digital advertising and media plans.  Since 2017, Yoet Siang has been teaching digital marketing modules at various private academies. The modules he teaches ranges from digital marketing, hands-on advertising, SEO, SEM and more. His experience as a trainer has seen him deliver digital fluency training to over 1,500 individuals.  

Yoet Siang holds an MBA from NUS and a Bachelor of Business Management from RMIT University. He is currently a ACLP-certified trainer with Intangibles Consultancy Pte Ltd.


Lee, Oon Ling

Oon Ling is an accomplished trainer and a multi-companies business owner. She started her first company in 2011 specialising in Intelligent corporate apparels, currently operating with a lean headcount via digitally driven business model and strong in-house infrastructure. Having spearheaded the digital transformation on her company, coupled with her experience in the academic field, she is skilled in providing high level consultation to SME business owners in business model transformation through digitalisation in sustainable ways. Her expertise in digital marketing, business establishment and digital process implementation has given her a unique edge to excel in today’s challenging business landscape.

Apart from this, Oon Ling is also a sought-after trainer with good reviews in the lifelong learning industry, providing effective training programs to professional adults in higher learning institutes on business related courses and digital marketing.

Oon Ling is an Associate Adult Educator recognized by IAL-AEN. She holds a Master of Business Administration and a first degree in Mechanical Engineering from National University of Singapore.

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