^*This module aims to provide a fundamental understanding of the entrepreneurial process, how entrepreneurs start and implement their business ideas and to instil an entrepreneurial mindset in students. 

For more details, please download the full module outline here.

*Mandatory module

This module aims to provide students with the essential knowledge on social media marketing, especially for start-ups. For this purpose, various social media tools that start-ups may explore will be introduced. The concept of social commerce will be covered. Students will also learn how to carry out strategic planning with social media. Topics such as social media metrics and social models and monetization will be covered to give a holistic understanding of social media marketing.

For more details, please download the full module outline here.

Pre-requisite: Nil

For more details, please download the full module outline here.

This module aims to equip students with skills to apply theoretical concepts of strategy and organisation design through case studies in the context of growing enterprises, and covers the key elements that propel scaling up, as well as factors that impede growth.

For more details, please download the full module outline here.

Pre-requisite: ET5131 Venturing into Entrepreneurship

For more details, please download the full course outline here.

Pre-requisite: ET5131 Venturing into Entrepreneurship

PART A: This module allows students to learn the importance of opportunity recognition and creation, and to learn how to evaluate new venture concepts. This module is a continuation of earlier modules students covered in MiE and SMiE. Students will be exposed to the ups and downs that start-ups face and the challenges of operating new business ventures. They will appreciate and learn from the lessons of under-performing or ‘turn-around’ companies.

PART B: The objectives of the module are to cultivate a proactive mindset in students, to tap on the entrepreneurial ecosystem in Singapore through meeting and mingling with venture capitalists, entrepreneurs, business leaders, angel investors, government officers, and intellectual property lawyers. The module will provide opportunities for forums and discussions, where students get to explore and test potential business ideas with like-minded people. In addition, students will understand the importance of networking and professionalism at work.

For more details, please download the full course outline here.

Pre-requisite: ET5131 Venturing into Entrepreneurship

*Mandatory module

An integral component of the course is the exploitation and commercialisation of technologies. The course provides a platform to examine trends and key issues in commercialising inventions and technological innovations. Students need to understand the latest technological research and development and identify technology commercialisation possibilities. This course places emphasis on the successful transfer of technologies from a research environment for commercialisation. It teaches how successful and sustainable products or services go to the global market in a knowledge-based entrepreneurial wealth-creation process. Challenges and opportunities posed by emerging technologies in the Fourth Industrial Revolution will also be examined.

For more details, please download the full course outline here.

 Pre-requisite: Nil

A course in the series of Deeper Experiential Engagement Projects (DEEP), ET5101 Deep Drive into Entrepreneurship develops your awareness in the relevance of entrepreneurship and innovation beyond the classroom. The course makes use of projects initiated from interest-based or problem-driven activities. Learn from entrepreneurship faculty and be mentored by experienced entrepreneurs. The course will expose you to the entrepreneurial ecosystem and support networks at NTU.

You will be introduced to the fundamentals of entrepreneurship, innovation and new venture creation process. You will learn to generate ideas, identify opportunities, discover customer needs, design a product or service, and develop a relevant prototype and business model. This training will enable you to develop an entrepreneurial mindset and the practical skills, which are highly relevant to any entrepreneurship undertaking in the future.

At the end of the course, present and pitch your business plan at the Chua Thian Poh Entrepreneurship Education Venture Fund competition, and win up to S$30,000 in start-up grant.   

 Pre-requisite: Nil

For more details, please download the full module outline here.