By employing “state-of-the-art” research, such as Artificial Intelligence (AI), data science and analytics, Artificial Intelligence of Things (AIoT) and blockchain technologies, the centre aims to enable and realise Banking 4.0, where banking
can be personalised and performed anytime, anywhere; and fundamentally transform how we borrow, save, pay, invest and insure.
The research centre will develop technologies that integrate behavioural science with advanced analytics to give users personalised wealth management advice on the go. This will help to make financial management advice accessible not just to financial
individuals, but to the general public at large.
The team will also examine ways to enhance digital services 4.0 through the adoption of AIoT and blockchain technology and develop new means of digital marketing using the Internet-of-Things (IoT) and machine learning technology. Blockchain enhances
the customer experience by making banking more accountable and secure in every business and customer interaction. Potential applications for AIoT-based digital marketing include boosting the digital banking’s social presence, and targeting
Research areas include:
- Behavioural Finance
- Digital Marketing
- Quantitative Finance
- Smart Argiculture
- Customer Analytics
- Wealth Management