MakanNight Talk - IP in Industry
Intellectual Property (IP) is a key driver of innovation and competitive advantage in today’s fast-paced industries. In this session, Philipp Mania, Head of IP Continental Automotive, will provide a concise and practical overview of how companies can leverage IP to support business growth and protect their innovations.
Learn about the four main pillars of industrial IP:
• Patents – protecting technical inventions
• Trademarks – safeguarding brand identity
• Designs – securing product aesthetics
• Trade Secrets – preserving business-critical know-how
The talk will also touch on strategic IP filing practices tailored to business goals, product lifecycles, and market expansion. The session concludes with a brief introduction to patent valuation, a valuable tool for assessing the worth of innovation assets in industry.