NBS Knowledge Lab Webinar - Agentic AI in Marketing: From Buzzword to Blueprint

The latest buzzword with AI is “agents”, with Agentic AI quickly becoming one of the most talked-about concepts in the industry. But for most marketing teams, it still feels abstract, overhyped, or just plain confusing. 

In the session we talk to industry practitioners on what it actually means, what it looks like in action, and how your team can start thinking about it today.

What you'll walk away with: 

• A clear, jargon-free understanding of what Agentic AI is and why it matters specifically for marketing.

• A practical framework for how marketing teams should approach and adopt Agentic AI - without losing sight of strategy, creativity, or brand.

• An honest look at the human side of the equation - the roles and mindsets required to determine success. 

• Real-world context on where Agentic AI is already creating value across campaign execution, customer engagement, content, and beyond.

Speakers:

1.  David Low
    Director of AI & Machine Learning
    Singtel
   
   
2. Krishnan Menon
   Founder & Strategic Marketing & Growth Advisor
   North of Zero°
   
3. Emir Caglayan
   AVP of AI Strategy
   WPP Media

Moderator:

1. Ramanathan Vythilingam
   Associate Professor (Practice)
   Nanyang Business School