​The problem with paying for on-demand TV

Caixin (China), 24 Dec

In a commentary, NTU economics assistant professor Bao Te wrote about the pricing of China’s online TV streaming services, some of which offer tiered membership services that give members early access to certain TV programmes. For such tiered membership systems to work, the perks for members should go beyond offering early access to TV programmes, wrote Asst Prof Bao.