The Cognitive-Behavioral Lab (S3-B3-C) and Bio-Cognitive Lab (S3.2-B1) are both equipped with the latest research technology in behavioural research.

The Bio- Cognitive Lab is equipped with two eye-tracking laboratories, portable eye-tracking glasses, EEG equipment including portable EEG caps (34 electrodes) as well as wired caps (64 electrodes) and GSR equipment to measure skin conductance and heart rate. The lab also has facilities that support multi-channel video recording, computer-mediated analysis of verbal and nonverbal behaviours, eye-tracking, biometric measurements, and event-related potentials recording (EEG).

The Cognitive-Behavioral Lab houses 16 soundproof cubicles for conducting computer-controlled experiments and two computer laboratories for conducting group experimental simulation studies.

A biopac room at Culture Science Innovations, Nanyang Technological University

Biopac Room

An eye-tracking computer device at Culture Science Innovations, Nanyang Technological University

Eye Tracker

A survey/testing room at Culture Science Innovations, Nanyang Technological University

Survey/Testing Room     

Virtual Lab Tour

Research Methods

We employ a multi-method approach ranging from human biology (biometrics such as facial electromyography, eye-tracking, skin conductance, and heart rate), wearable devices and brain imaging (EEG, fMRI) to experimental psychology, surveys, virtual reality, cultural psychology, and environmental monitoring (such as air quality, etc.).
Results of a test on someone with a wearable device
Computer image of eye-tracking results
Virtual reality office, virtual reality psychological research
Two bar graphs and an MRI scan of a brain

Eye-Tracking Demonstration 

This is a demonstration of the eye-tracking capabilities in the Culture Science Innovations. This technology can be used to study phenomenon ranging from implicit beauty preference to financial decision making. 

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Eye-Tracking: Static and Glasses 

This image demonstrates the use of mobile eye-tracking in a navigation experiment. At the bottom left you can see the on-line eye-dilation. 

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Research 5
Research 6

The PSY-VR Suite: Using Virtual Reality for psychological testing across different environments 

Our team (with the collaboration of MAGIC Lab at NTU) developed a tool using Virtual Reality (VR) that allows a user with basic knowledge of computers to test in different, customisable environments. With the use of a user-friendly GUI, the user can change the architectural properties of the environment at will.  

The system is described in a publication
Roberts, A. C., Yeap, Y. W., Seah, H. S., Chan, E., Soh, C.-K., & Christopoulos, G. I. (2019). Assessing the suitability of virtual reality for psychological testing. Psychological Assessment, 31(3), 318–328. doi: 

For more information about the PSY-VR system, please visit our website

For instructions on how to download and use the PSY-VR, please click here

For a short demonstration of how you can manipulate the office environment and the user (participant) experience, please see:

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Skin Conductance for Organisational researchers 

Our team was involved in the following publication regarding the use of skin conductance responses (SCR) in organisational research: 
The Body and the Brain: Measuring Skin Conductance Responses to Understand the Emotional Experience. Organizational Research Methods, 22(1), 394-420. Christopoulos, G. I., Uy, M. A., & Yap, W. J. (2019).

You can download the publication from here.

In the publication, we briefly discussed about using SCR and included resources for an experiment employing SCR. Here is an instructional video that explains how to conduct a SCR study.

For more information and resources on how to run an SCR study, please visit our website

Contact Us

Booking Facilities 

If you wish to use our facilities for research or teaching purposes, please download and fill in this booking form

You will also need to read and agree to the house rules, which can be found here. By signing the form, you acknowledge that you agree with the house rules.

You need to have IRB approval for any research activities, but not for teaching purposes.

Please submit the form (and the IRB approval, if applicable) to [email protected], copying to [email protected].